'Eat Pray Love' Book Sales Increase in Europe With Theatrical Release, According to Media Control GfK International

LOS ANGELES, October 20, 2010 - Media Control GfK International, the leader in international media and
entertainment tracking servicing the global entertainment industry, announced
today European book sales of 'Eat Pray Love' increased significantly with the
release of the Sony Pictures theatrical adaption.

According to Media Control GfK International research, based on actual
point-of-sale retail data, consumer purchases of the film edition of
Elizabeth Gilbert's book increased on average (+) 52% from the week prior
compared to the week of the movie's release within the major European book
markets.

Largest unit sales increases came from the Mediterranean region, as
volume surged (+) 92% in Portugal and (+) 69% in Italy, which was a featured
film location.

Media Control GfK International book tracking service provides weekly
retail sales and gross consumer spending data on books sold in 10 European
countries. For more information about Media Control GfK International's book
tracking service, contact: media-controlUSA@gfk.com

About Media Control:

Established in 1976, Media Control is the world's largest provider and
expert of international media & entertainment performance metrics, collecting
point-of-sale data from 29 countries and providing both local and global data
analysis to industry clients necessary to make informed decisions in today's
rapidly-changing entertainment environment. Media Control has offices in over
30 countries.

    Media Control GfK
    Augustaplatz 8
    76530 Baden-Baden
    Germany, 07221 366-02

    Media-Control GfK USA
    879 W.190th Street
    Gardena, CA 90248

Media Control GfK International, +1-310-400-4503, media-controlUSA at gfk.com