EE Times Group's ESC Silicon Valley Event Keynotes Draw Standing-Room Only Crowds

Nearly 2,000 Embedded Developers, Business Leaders, Industry Analysts and Journalists Attend Event's First Two Electronics Keynote and Industry Addresses

SAN FRANCISCO, April 29, 2010 - EE Times Group (eetimesgroup.com), a UBM company
(www.unitedbusinessmedia.com) and the daily source of essential
business and technology news, analysis and intelligence for the electronics
(www.eetimes.com) industry's decision makers, today announced that the
opening keynote addresses at ESC Silicon Valley 2010
(esc-sv09.techinsightsevents.com), delivered by famed futurist Dr.
Michio Kaku, and Kevin Dallas, general manager of the Windows Embedded
Business Unit at Microsoft, attracted standing-room only crowds of nearly
2,000 registered event attendees.

In his "Challenges for the Next 20 Years" keynote address, Dr. Kaku
imparted his vision for the 21st century where electronics innovation makes
popular science fiction themes a reality, particularly for medical
applications. Comparing fictional devices such as Star Trek's "tricorder"
handheld body scanner with near-future electronics industry innovations, Dr.
Kaku applauded today's embedded electronics designers for creating systems
that revolutionize and improve daily life.

During his industry address, Mr. Dallas unveiled Microsoft's Windows
Embedded Standard 7 operating system that "pushes the boundaries of embedded
computing in the areas of retail, industrial automation, medical systems and
home entertainment." The Windows Media Center feature allows electronic
systems developers to "create differentiated experiences and enhanced
connectivity" with Windows-based PCs, servers and specialized devices, such
as set-top boxes (STBs), connected media devices (CMDs), and TVs for
consumers.

"Tuesday's inspiring keynotes were an excellent way to kick off ESC
Silicon Valley 2010 where visionaries and leading innovators have converged
to celebrate the continued recovery of the global electronics industry," said
David Blaza, vice president of Events and Embedded Systems, EE Times Group.
"There is a special energy and excitement at this year's event that can be
attributed to the many companies who are unveiling or showcasing remarkable
products and technologies here."

ESC Silicon Valley 2010 (esc-sv09.techinsightsevents.com)
continues through April 29th at the McEnery Convention Center, San Jose,
California.

About ESC Silicon Valley (esc-sv.techinsightsevents.com)

Held in key strategic technology development locations worldwide, the
Embedded Systems Conference is the global electronics industry's leading
event. With cutting edge product demonstrations, visionary speeches and
hundreds of essential technical training classes and accreditation
opportunities, ESC is the ideal venue for the design engineering community to
learn, collaborate and recognize excellence. In addition, ESC Boston
celebrates decades of unique local electronics industry culture, innovation
and significant contributions to the global technology industry.

About EE Times Group (www.eetimesgroup.com/)

EE Times Group, a division of United Business Media (LON: UBM), is the
global leader in media and marketing services for the electronics industry.
We deliver results for the key influencers and decision makers involved in
the design, development and commercialization of technology through our
market leading brands. More than 1.1 million engineering professionals engage
with the EE Times Network - EE Times, TechOnline, DesignLines, and
Embedded.com - across the globe. The technology community comes to our market
leading events to share, learn, discuss, and advance the critical issues and
challenges facing the electronics industry. As well, EE Times Group provides
end-to-end services ranging from next-generation marketing, integrated media
and research.

    For more information on ESC Silicon Valley 2010 please contact:
    Felicia Hamerman
    Group Marketing Director, EE Times Group
    +1-516-562-5652
    felicia.hamerman@ubm.com

    Media Contact:
    Lynda Kaye
    Kaye Public Relations
    +1-650-799-2888
    lynda@KayePR.com

Felicia Hamerman, Group Marketing Director of EE Times Group, +1-516-562-5652, felicia.hamerman at ubm.com; or Media, Lynda Kaye of Kaye Public Relations, +1-650-799-2888, lynda at KayePR.com, for EE Times Group