EE Times New Product Center Includes Robust Vertical Search Powered by Octopart

Appoints Allan Yogasingam to Newly Created Product Editor Position

SAN FRANCISCO, December 8 - EE Times Group [formerly TechInsights], a division of United Business
Media [LON: UBM], announced today a new and improved focus on electronic
products and components as it aggressively responds to the needs of its
audience and advertisers. The first iteration of this strategy is a robust
vertical search platform powered by Octopart as part of a new EE Times
Product content area of eetimes.com. To lead this effort, EE Times is
promoting Allan Yogasingam to a newly created position to oversee the EE
Times Products development.

Products are the lifeblood of the electronics industry and are introduced
at an incredibly fast pace. With the help of Octopart, EE Times is bringing
an innovative and fresh approach to this key information need by combining
vertical search technology with a wealth of unparalleled content. This
includes design articles, technical papers, online courses, and dynamic
product comparison tables. Led by Yogasingam, a former purchasing engineer,
the new content initiative will focus on all aspects of product information
gathering needs from distributor sourcing to editorial product reviews, from
semiconductors to electromechanical components, from search to online design
tools.

The beta version of the Octopart powered search engine launched December
7 and enables fast access to critical information from electronic component
manufacturers (including datasheets) and franchised distributors with links
to distributors to order samples or order your entire supply.

A further integration of relevant content across the EE Times vast
network of digital information, such as courses, tutorials, and relevant
technical papers, will be incorporated in a phased approach early next year.

"The online universe offers many opportunities to provide designers with
timely and useful product information and tools to accelerate their design
process," said Paul Miller, CEO of the EE Times Group. "With this
re-energized focus on products by EE Times, our goal is to provide all the
knowledge and tools an engineer can want in one centralized location, making
it easier for them to do what they do best, design."

EE Times Product search functionality is powered by Octopart, a vertical
search engine that streamlines the process of finding parts by providing
access to manufacturer and distributor data at one central location. Part
buyers and engineers can search millions of parts by availability or
technical specification.

"Octopart provides part search to hundreds of thousands of design
engineers and part buyers around the globe," said Sam Wurzel, CEO and
co-founder of Octopart. "We are very proud to be partnering with EE Times,
the industry's flagship publication. This partnership will benefit the users
of eetimes.com and furthers our position as a leader in the electronic part
search arena."

About EE Times Group

EE Times Group, a division of United Business Media [LON:UBM], is the
global leader in media and marketing services for the electronics industry.
We deliver results for the key influencers and decision makers involved in
the design, development and commercialization of technology through our
market leading brands. More than 1.1 million engineering professionals engage
with the EE Times Network - EE Times, TechOnline, DesignLines, and
Embedded.com - across the globe. The technology community comes to our market
leading events to share, learn, discuss, and advance the critical issues and
challenges facing the electronics industry. As well, EE Times Group provides
end-to-end services ranging from next-generation marketing, integrated media
and research.

About Octopart

Octopart Inc. is a leading vertical search engine focused on electronic
parts. Octopart indexes parts from over 3000 manufacturers at
octopart.com and also provides an open API. Octopart was started in
the fall of 2006 by two physics graduate students who were tired of searching
for identical electronic parts in lots of different paper catalogs. The
website launched to the public in March of 2007.

    For more information on EE Times Group please contact:
    Felicia Hamerman, Group Marketing Director
    T: +1-516-562-5652, email: felicia.hamerman@ubm.com

    For more information on Octopart please contact:
    Sam Wurzel, CEO, Octopart
    T: +1-415-254-2063, email: sam@octopart.com

    Related links:
    EE Times Products
    eetimes.com
    EE Times Group

Felicia Hamerman, Group Marketing Director, +1-516-562-5652, felicia.hamerman at ubm.com, for EE Times Group; or Sam Wurzel, CEO of Octopart, +1-415-254-2063, sam at octopart.com