Eleventh Annual Game Developers Choice Awards Open for Nominations Now Through Jan. 4, 2011

Nominations Open in All Categories Including Special Awards Honoring Gaming Professionals for Technological Breakthroughs, Advancing the Gaming Industry and Lifetime Achievement

SAN FRANCISCO, December 8, 2010 - The 2011 Game Developers Choice Awards, the most prestigious honors in
the world of video game development, are now open for nominations through
Jan. 4, 2011. In its 11th year of celebrating the top games and developers,
the Game Developers Choice Awards will recognize the creativity, artistry and
technical genius of leading industry professionals. Awards in 14 categories
are open for nominations to games that launched to retail or debuted online
during the 2010 calendar year as well as the three special awards, Lifetime
Achievement, Pioneer Award and Ambassador Award, which are open to anyone not
previously recognized.

Nominations can be submitted by any worldwide game professional,
registered with a Gamasutra.com account, simply by voting via the Game
Developers Choice Awards website - www.gamechoiceawards.com. Finalists
will be selected by the Game Developers Choice Awards' International Choice
Awards Network (ICAN), which is a handpicked group comprised of 500 leading
game creators from across of the video game industry. Special Award winners
are selected by the Game Developers Choice Awards Advisory Committee, which
includes notable industry veterans from Valve, PopCap, Ubisoft, BioWare,
Zynga and more.

The 2010 award categories open for nominations until January 4th are:

    (Regular Awards)
    - Best Audio
    - Best Debut Game
    - Best Downloadable Game
    - Best Handheld Game
    - Best Game Design
    - Best Technology
    - Best Visual Arts
    - Best Writing
    - Best New Social/Online Game
    - Innovation Award
    - Game of the Year

    (Special Awards)
    - Lifetime Achievement
    - Pioneer Award
    - Ambassador Award

The ceremony, produced in association with the Game Developers
Conference(R) (GDC) and presented by Gamasutra.com and Game Developer
Magazine, will take place on Wednesday, March 2, 2011 at 6:30 pm. The
ceremony is held immediately following the Independent Games Festival Awards,
and will take place at San Francisco's Moscone Convention Center.

"Now in its 25th cycle, the Game Developers Conference is excited to
celebrate current industry trends while looking forward to the future of
gaming, even as we reflect on the past 25 years of game development," said
Meggan Scavio, event director of the Game Developers Conference. "The Game
Developers Choice Awards will continue to showcase the incredible talent and
innovation in videogames from the past year while recognizing industry
leaders who have made an indelible impact on game development."

For more information about the Game Developers Choice Awards or to submit
a nomination ballot, visit www.gamechoiceawards.com. For further information
and to register for GDC, please visit www.gdconf.com.

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    Contact: Brian Rubin / Teresa Tyndorf
             fortyseven communications
             brian@fortyseven.com / teresa@fortyseven.com
             +1-212-391-4707 / +1-323-658-1200

             Ben Veechai
             UBM TechWeb Game Network
             ben.veechai@ubm.com
             +1-415-947-6280

Brian Rubin, +1-212-391-4707, brian at fortyseven.com, or Teresa Tyndorf, +1-323-658-1200, teresa at fortyseven.com, both of fortyseven communications, for UBM TechWeb Game Network; or Ben Veechai of UBM TechWeb Game Network, +1-415-947-6280, ben.veechai at ubm.com