Elsevier Launches "Apps for Science" Challenge

International Developer Competition Offers $35,000 for the Best Applications

NEW YORK, April 7, 2011 - Elsevier, a world-leading publisher of scientific, technical and medical
information products and services, today announced the launch of the "Apps
for Science" (www.appsforscience.com/) challenge, an international
competition challenging software developers to create customized applications
that enhance information search and discovery for researchers.

Elsevier is challenging developers in Australia, Germany, India, Japan,
the Netherlands, the United Kingdom and the United States to create fully
operational applications for the SciVerse platform. In combination with third
party APIs and open data, applications can be created utilizing content APIs
which enable integration with Elsevier's full text article database SciVerse
ScienceDirect and abstract and citation database SciVerse Scopus.

A panel of judges will evaluate eligible entries. The first prize winner
will be awarded a cash prize of $15,000; second place receives $10,000 and
third place receives $5,000. The winner of the Popular Choice Award,
determined by a public vote, will receive $5,000. In addition, two honorable
mentions will each receive an Apple iPad.

The call for entries opens April 7 and the deadline for submissions
closes July 31, 2011. Panel and public judging takes place August 15 through
September 12, 2011 and the winners will be announced in October 2011.
Entrants retain full ownership of the intellectual property of their
solutions and may add them to SciVerse Applications as either free or
user-paid apps.

"With SciVerse we introduced a powerful platform to enable a new way for
search and discovery leveraging applications. 'AppsforScience' is our way of
sparking innovation and collaboration among the scientific community and
encouraging the development of applications by researchers and developers,"
explained Rafael Sidi, Vice President, Application Marketplace and Developer
Network at Elsevier. "We're impressed with the creativity we have seen during
several recent challenges, so I am particularly excited to see the new
applications created by the developer community to improve scientists'
research experience."

Launched in November 2010, SciVerse Applications (
www.applications.sciverse.com/action/userhome) and the Developer
Network (developer.sciverse.com/) allow the scientific community and
developers to build and use applications that enhance the research
experience. Through SciVerse Applications, researchers and librarians can
collaborate with developers to create new applications and customize their
SciVerse search and discovery workflow. The Developer Network features a
community for developers and opens up opportunities for developers to gain
recognition, prestige and revenue through the contribution of new
applications to SciVerse.

To enter and for complete official rules and additional information
regarding the Apps for Science Challenge, please visit
www.appsforscience.com.

About the Elsevier SciVerse Suite

The SciVerse (www.sciverse.com) suite of search and discovery
offerings provides the global research community access to a constantly
expanding universe of content and solutions which can now be accessed in one
platform. The suite currently includes SciVerse ScienceDirect (
www.sciencedirect.com), the world's largest source of peer-reviewed
content containing more than 10 million articles, and SciVerse Scopus
(www.scopus.com), an abstract and citation database containing 41
million records, 70% with abstracts and nearly 18,000 titles from 5,000
publishers worldwide. The platform also includes SciVerse Hub beta
(www.hub.sciverse.com), which enables researchers to perform a single
search across all of the SciVerse content as well as targeted web content
with results ranked by relevancy and without duplication. SciVerse
Applications (www.applications.sciverse.com) and Developer Network
(www.developers.sciverse.com) allow the scientific community to build,
find and use applications that enhance the SciVerse research experience.

About Elsevier

Elsevier is a world-leading publisher of scientific, technical and
medical information products and services. The company works in partnership
with the global science and health communities to publish more than 2,000
journals, including The Lancet (www.thelancet.com/) and Cell
(www.cell.com/), and close to 20,000 book titles, including major
reference works from Mosby and Saunders. Elsevier's online solutions include
SciVerse ScienceDirect (www.sciencedirect.com/), SciVerse Scopus
(www.scopus.com/), Reaxys (www.reaxys.com/), MD Consult
(www.mdconsult.com/) and Nursing Consult (
www.nursingconsult.com/), which enhance the productivity of science
and health professionals, and the SciVal suite (www.scival.com/) and
MEDai's Pinpoint Review (www.medai.com/), which help research and
health care institutions deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier (
www.elsevier.com/) employs 7,000 people worldwide. The company is part
of Reed Elsevier Group PLC (www.reedelsevier.com/), a world-leading
publisher and information provider, which is jointly owned by Reed Elsevier
PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam),
REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

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Media Contact: Sandra Plasse/Jennifer Saunders, +1-212-752-8338, splasse at psbpr.com , jsaunders at psbpr.com