Emailvision Takes Online Marketing Global and Social With Launch of Campaign Commander Email and Mobile Edition 7.5

By Emailvision, PRNE
Thursday, May 26, 2011

LONDON, May 27, 2011 -

- Flagship Product now the Most International Email and Mobile Marketing

Emailvision, the world leader in software as a service (SaaS)
for email marketing, announces the launch of Campaign Commander Email and
Mobile Edition 7.5. The latest version of Emailvision's flagship product
introduces significant new product capabilities that help online marketers
boost the relevancy and customer engagement from subscribers, followers, and
fans. Version 7.5 is also now compatible with more languages than any other
email and mobile marketing service available on the market.

Campaign Commander now has full support for the Japanese and
Korean languages which brings the total number of languages supported to 16
including; UK English, US English, French, German, Dutch, Spanish, Russian,
Swedish, Italian, Danish, Portuguese, Brazilian Portuguese, and Chinese both
traditional and simplified. As organizations look to take their products and
services into new high-growth markets, Campaign Commander will rapidly power
their global online campaigns.

Version 7.5 was also designed to help companies deliver
greater return on investment (ROI) from their online marketing campaigns by
adding new subscriber behavioural data and customer preference information.
Using this information, online marketers can shift their campaign strategies
from 'one size fits all' to highly tailored campaigns that target subscribers
with compelling products and services.

Increasingly online marketers want to merge their email campaigns with
social media. The 7.5 update to Campaign Commander allows marketers to share
their campaigns across 16 global social networks, report on how often email
campaign content has been shared, calculate the reach of messages, and
identify the top influencers within their mailing lists. A new Facebook forms
tool also allows brands to create customised email and data capture from
their Facebook pages.

Nick Heys, CEO of Emailvision said: "We set out to make
Campaign Commander the most international campaign management software
service. Our services now operate in 16 different languages and social
networks, and this means that companies of all sizes can run campaigns on a
global level without sacrificing local relevancy or efficiency. We fully
support these clients with local support and services people on the ground in
18 countries around the world."

Recent brands who have acquired Campaign Commander version 7.5 include
global financial groups Société Générale and CMC Markets; leading media
publications Spectator and Mediapart; global luxury hotel Sofitel, global
distributor Univar; online gaming site Victor Chandler; online financial
comparison site; online video site Dailymotion, European
commercial property company Unibail-Rodamco; commercial electric product and
services company Legrand; retailers Lindt Canada, DukanDiet, Ricky's NYC,
Tennis Express, The Perfume Spot, SonicElectronicx, Office Shoes, The
Kooples, Smalto, Jean Delatour; and ecommerce sites LeTrader, and Batiweb.

Notes to Editors:

About Campaign Commander Email and Mobile 7.5

Social Capabilities

The 7.5 update to Campaign Commander not only allows marketers to see a
wide range of reporting data about how often email campaign content has been
shared across 16 social networks, but it also calculates the reach of their
messages across social networks as well as helping marketers identify the top
influencers within their mailing lists. The new Facebook Forms tool also
allows brands to create customised email and data capture forms via their
email fan pages.

Learn more about social capabilities:


Campaign Commander delivers the most sophisticated segmentation
capabilities available in a simple one-step process allowing marketers to
create mailing lists using demographic, behavioural, social, and previous
interactions criteria. The new Datamart capability allows marketers to
segment mailing lists according to external CRM and ERP categories.

To learn more about segmentation features:


The re-designed reporting functions of Campaign Commander have made it
one of the easiest to use tools currently available.

The Reports feature of Campaign Commander provides a wide range of
reporting capacities for classic and reflex campaigns, split tests, tests,
bounce back emails, and member activity. It allows marketers to analyse the
effectiveness of campaigns in real time allowing users to react to trends and
opportunities immediately. Table and graph views are customisable to focus
only on chosen results and allow marketers to focus on overall and detailed
reports tailored to their own requirements, and export the results in
multiple formats.

To learn more about reporting features:

About EmailVision

Emailvision is the international leader in software as a service (SaaS)
for email, mobile and social media marketing. With offices and client service
teams in 18 countries, Emailvision delivers 5 billion messages per month on
behalf of 4,000 clients worldwide. The company is privately owned by
Francisco Partners.

    For further information:

    Sam Kane / Naomi Longworth


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