Escapade Reveals Their Predictions for the Most Popular Halloween Costumes for 2010

LONDON, October 18, 2010 - Escapade fancy dress have used visitor trending, social networking and
sales to date to uncover their predicted best sellers for Halloween 2010 and
along the way they have uncovered a few surprises.

As expected popular culture plays an important role in this year's
predictions with a large number of users looking for fancy dress costumes
(www.escapade.co.uk/) related to recent blockbuster films. Queries and
purchases of vampire related costumes, fangs and capes are expected to grow
continually due to the success of the 'Twilight' series, while the new,
upcoming 'Harry Potter' instalment has been directly reflected in costume
purchases and visitor trending for the franchise on the Escapade site.

Another expected increase is the search for 'Alice and Wonderland'
costumes and, in particular, costumes based on the character of the Mad
Hatter, which have proven to be a popular choice since the release of Tim
Burton's film earlier this year.

Classic cult films also have a large influence on the types of costumes
typically chosen for Halloween with costumes from the films 'Edward
Scissorhands', 'Halloween' and 'Nightmare on Elm Street' being among the most
consistent performers year in and out. Recent additions of female versions of
the iconic horror film costumes have also proven to be increasingly popular
with new Freddy Krueger and Chucky costumes for men and women rising rapidly
in popularity.

However the research has also uncovered a few big surprises this year
with increases of up to 35% in searches looking for comedy based costumes and
large increases in sales of comedy costumes in comparison to the last two
years.

Director of Escapade, Bhupendra Maisuria said: "We believe that the
current visitor trend towards comedy related costumes is a direct result of
people looking to escape from the reality of today's economy. More and more
people are having fancy dress parties at home and embracing the fun side of
life and we expect this to continue well into the New Year."

About Escapade:

Escapade has been established for more than 28 years having been founded
in 1982. Escapade has thousands of specialist fancy dress costumes and
accessories including army fancy dress costumes (
www.escapade.co.uk/army-fancy-dress.asp), Christmas fancy dress
(www.escapade.co.uk/Christmas-Costumes-sale.asp) and 80s fancy dress
(www.escapade.co.uk/80s-fancy-dress.asp). Escapade also provides
unique ladies fancy dress costumes such as maternity costumes, TV and film
outfits and sexy costumes.

Over its 28 years in business Escapade has built up an enviable client
list - supplying to retail customers, businesses, schools, charities and many
TV companies including BBC, CBBC, Walt Disney, MTV, Nickelodeon and Channel
4. Escapade costumes have helped to provide many iconic moments including the
"House of Fun" video by Madness and Comic Relief's Celebrity Apprentice which
were filmed at Escapade's Camden store. Many Escapade fancy dress costumes
were also used in the popular TV series "Trigger Happy TV" starring Dom Joly
and the store was featured on Gok Wan's "How to look Good Naked".

    For more information Escapade or this PR, please contact:

    Joseph McCullough
    45-46 Chalk Farm Road
    Camden
    London
    NW1 8AJ
    +44(0)207-485-7384
    www.escapade.co.uk

For more information Escapade or this PR, please contact: Joseph McCullough, 45-46 Chalk Farm Road, Camden, London, NW1 8AJ, +44(0)207-485-7384