Escapade Reveals Villains Outselling Heroes

By Escapade, PRNE
Monday, August 30, 2010

LONDON, August 31, 2010 - Escapade has revealed that its villain fancy dress costumes outsell their
heroic counterparts almost completely across the board.

Escapade Fancy Dress was carrying out its yearly audit when it discovered
that its villain costumes were outselling its hero fancy dress outfits. The
real shock came with the discovery of The Queen of Hearts costume from the
film Alice in Wonderland being purchased 50% more often than the Alice
costumes were.

This rule is also true for Batman who is out sold by his arch nemesis the
Joker by 10%, Even the pinnacle of evil, the Devil, outsells Jesus by almost

Nicholas Williams, Marketing Manager at Escapade, believes that the
reason that villains outsell heroes may be down to breaking the rules. He
said: "People are drawn to the glamour behind villains. While the hero lives
by the rules the villain is allowed unreserved free expression."

The one hero and villain duo that the rule doesn't seem to apply to is
He-Man and his arch rival Skeletor, with He-Man costumes selling almost 60%
more than those of his nemesis.

About Escapade:

Escapade has been established for more than 28 years having been founded
in 1982. Escapade has thousands of specialist fancy dress costumes and
accessories including new 2010 season Halloween fancy dress costumes(, with a wide variety
of Halloween masks (,
make-up, jewellery and novelty products. Escapade also provides unique ladies
fancy dress costumes such as Maternity costumes, TV and film outfits,
including the Harry Potter fancy dress costume(
such as the Joker costume, and football superhero costumes.

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Over its 28 years in business Escapade has built up an enviable client
list - supplying to retail customers, businesses, schools, charities and many
TV companies including BBC, CBBC, Walt Disney, MTV, Nickelodeon and Channel
4. Escapade costumes have helped to provide many iconic moments including the
"House of Fun" video by Madness and Comic Relief's Celebrity Apprentice which
were filmed at Escapade's Camden store. Many Escapade fancy dress costumes
were also used in the popular TV series "Trigger Happy TV" starring Dom Joly
and the store was featured on Gok Wan's "How to look Good Naked".

    For more information Escapade or this PR, please contact:

    Joseph McCullough
    45-46 Chalk Farm Road
    NW1 8AJ

For more information Escapade or this PR, please contact: Joseph McCullough, 45-46 Chalk Farm Road, Camden, London, NW1 8AJ, +44-(0)207-485-7384,

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