eServGlobal and Orange Successfully Launches FlexiContent

PARIS, February 15, 2010 - eServGlobal Limited (LSE: ESG & ASX: ESV), a provider of
smarter transaction management solutions in charging, payment, retention and
network services, today reported the successful launch of its FlexiContent
service during the African Cup of Nations (CAN).

eServGlobal's FlexiContent service is a carrier-grade service
that uses a rapid application development environment, allowing operators to
offer new content and two-way message-based services without any set-up
costs. Mobile Network Operators will be able to generate immediate new
revenue from popular events such as sporting competitions.

The African Cup of Nations Infotainment servic, based on
eServGlobal's FlexiContent, progressively gained 12 Orange affiliates within
one month. Using SMS, USSD, XML triggers and web based bearers, eServGlobal's
FlexiContent allowed Orange affiliates' subscribers in Africa to use Premium
SMS to get the all important 'live scores' in real time and to play a variety
of games, such as Instant Win, Predict & Win and Credit Goal, where
subscribers play for airtime or financial rewards.

The African Cup of Nations was a successful rehearsal before
THE big event of the football year. eServGlobal is now preparing for the 2010
FIFA World Cup, which is expected to attract the attention of over 1 billion
subscribers in June and July this year. FlexiContent, with additional
assorted services, is expected to be particularly popular.

"We immediately knew that the Infortainment service would be
highly valued by our customers when they needed real time results or just
wanted to enjoy playing for airtime during [the African Cup of Nations],"
said Didier Lombard, Chairman & CEO, Orange Group. "As it was a new service,
we found the revenue-sharing system most appealing, allowing us to generate
new revenue, without any CAPEX."

Richard Mathews, CEO, eServGlobal, said "We are proud of the
quality and carrier-grade performance of our platform and of our team's
responsiveness and proactive set-up of new services tailored to the
requirements of each of the connected carriers. The FlexiContent service can
be opened up to an infinite number of events and interests, with endless
opportunities for savvy operators."

eServGlobal will be providing demonstrations at the 2010
Mobile World Congress (Hall 8 Stand 8A69), where operators can experience
betting on virtual games.

About Orange

The Orange Group had consolidated sales of 53.5 billion euros
in 2008 and a customer base of more than 189 million customers in 30
countries at 2009, September 30. Orange, the Group's single brand for
Internet, television and mobile services in the majority of countries where
the company operates, now covers more than two-thirds of customers. At the
end of September 2009, the Group had 128,8 million mobile customers worldwide
and 13,4 million broadband internet (ADSL) customers in Europe.

The Group's strategy, which is characterized by a strong focus
on innovation, convergence and effective cost management, aims to establish
Orange as an integrated operator and benchmark for new telecommunications
services in Europe. Today the Group remains focused on its core activities as
a network operator, while working to develop its position in new growth
activities. To meet customer expectations, the Group strives to provide
products and services that are simple and user-friendly, while maintaining a
sustainable and responsible business model that can be adapted to the
requirements of a fast-paced and changing eco-system.

About eServGlobal

eServGlobal provides solutions for Smarter Transaction
Management, driving more value from each telecom transaction.

We enable new business models for tomorrow, while maximizing
our customers' investments today. Mobile, fixed, internet and multi-play
communications providers use our world-leading, real-time capabilities to
significantly increase revenues, customer loyalty and expenditure efficiency.

Our solutions perform over 2.4 billion transactions per day.
eServGlobal has the largest convergent charging and payments installed base
in the world.

Our customers drive our solutions, which we then rapidly
develop and deploy. This customer led approach to our business enables our
customers to quickly create and launch new services and personalized,
real-time promotions to lead and innovate in their markets.

eServGlobal specializes in agile convergent charging and
rating, mobile payment and retention solutions.

eServGlobal is listed on the Australian Stock Exchange (ESV)
and the London Stock Exchange AIM (ESG). More information can be found at:
www.eservglobal.com

For further information, please contact:

    eServGlobal                              www.eservglobal.com
    Sally Bennett, Communication Manager     T: +33-1-46-12-77-46
    sally.bennett@eservglobal.com            F: +33-1-46-12-77-49

eServGlobal: Sally Bennett, Communication Manager, T: +33-1-46-12-77-46, F: +33-1-46-12-77-49, sally.bennett at eservglobal.com