Ethernet Expo to Span the Globe

LONDON - Truly global business networking on show at EMEA’s premier Carrier
Ethernet event

Businesses under pressure to upgrade their communications within limited
budgets will enjoy a unique opportunity at Ethernet Expo: Europe 2009, May
13-14 at ExCel Conference Centre in London. For the first time in a public
demonstration, attendees will see globally interconnected Carrier Ethernet
services delivering high-bandwidth business applications directly from the
show floor to sites around the world. At the same time, the Vendor Showcase
will present a closeup view of the latest technology and customer premises
equipment enabling the demonstration and available now for enhanced
enterprise communications.

Bob Mandeville, President and Founder of Iometrix, the company organizing
the demonstration, explains: “There are a lot of MEF14-certified Carrier
Ethernet services now available, and economic pressures are accelerating the
uptake of these more flexible, scalable, and business-enhancing services. But
some people still see them as individual solutions, and cling to ATM or Frame
Relay for their global reach. What we are showing is just how simply
MEF14-certified service offerings can be chained together - even from
different providers - to create a global interconnected service that you can
still rely on to perform to MEF14 standards. In one demo we will span the
globe - from London to USA to Asia and back again in a single interconnected
broadband network. You see the real-time demo on our big screen, then stroll
over to the Vendor Showcase to get the detailed business case, how the
services are delivered to your organization, and how you benefit.”

Chaired by Stan Hubbard, Senior Analyst at Heavy Reading, Ethernet Expo:
Europe 2009 is the premier event covering the hot topic of Carrier Ethernet
network technologies and services in Europe, the Middle East, and Africa
(EMEA). In addition to providing a superb networking opportunity for service
providers, equipment manufacturers, and enterprise MIS/IT decision makers,
this year’s Ethernet Expo is the first to be open to all interested European
network/telecom press and media.

“Industry players have made tremendous progress over the last several
years in delivering on Carrier Ethernet’s promise of lowering communications
costs and unleashing affordable bandwidth and tailored service offerings that
help drive enterprise productivity,” says Hubbard. “We’re going to turn a
spotlight on the success stories at this year’s Expo.”

The Ethernet Expo conference and exhibition is designed to inform
enterprises and service providers on which next-generation services and
applications to deploy, and what infrastructure will help them do this in the
most cost-effective and productive manner. This year’s conference program
assembles dozens of experts from the service provider, supplier, and analyst
communities to explore the hottest trends and paint a roadmap for where
Ethernet is likely to take us through the rest of this decade. Ethernet Expo:
Europe 2009 is the eighth Ethernet Expo organized by Light Reading, whose
ongoing mission is to provide the most comprehensive, informative coverage of
the Ethernet revolution.

Current participating service providers include: BT, KPN, Masergy,
ntl:Telewest, AboveNet, Reliance GlobalCom, Tata Communications, Telefonica,
Verizon Business, and XO Communications. Early equipment manufacturer
sponsors for the Expo include: Adva, Alcatel-Lucent, Anda Networks, Canoga
Perkins, CreaNORD, Exfo, Fluke Networks, IMC Networks, JDSU, Matisse,
Nexcomm, Omnitron, Overture, Spirent, Transition Networks, and Transmode.

“Ethernet is, without a doubt, one of the most important communications
technologies developed in the last 30+ years,” explains Joe Braue, Group
Director of Light Reading. “Carrier Ethernet is rapidly becoming the
technology of choice for controlling network communications costs,
consolidating services onto a common infrastructure, and enabling more
tailored services for consumers, enterprises, and operators. For very
practical reasons the Carrier Ethernet market continues to gain ground
despite the economic down-turn.”

“The single most important message of this Global Interconnect Demo is to
show Carrier Ethernet service providers’ readiness to interconnect and
rapidly expand their service offerings in response to pressing enterprise
demand for Ethernet services with a worldwide footprint,” says Hubbard.

Additional information about Light Reading’s Europe Ethernet: Expo 2009
can be found at: www.ethernetexpoeurope.com. Registration for press and
analysts is free.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading’s
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetisation
of B2B communities and markets. UBM’s businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated
events, online, print and business information products. Our 6,500 staff in
more than 30 countries are organised into specialist teams that serve these
communities, bringing buyers and sellers together, helping them to do
business and their markets to work effectively and efficiently. For more
information, go to www.unitedbusinessmedia.com

Contact:

Amy Averbook
Director of Corporate Marketing
Light Reading
averbook@lightreading.com
+1-212-925-0020 x112

Source: Ethernet Expo Europe

Amy Averbook, Director of Corporate Marketing, Light Reading, +1-212-925-0020 x112, averbook at lightreading.com