Euro Disney and Hertz Extend their Partnership Agreement for Five Years Europe’s Leading Tourist Destination and Global Car Rental Company Celebrate 15 Years Together
By Euro Disney Sca And Hertz, PRNESunday, June 19, 2011
PARIS, June 20, 2011 -
Europe’s Leading
Tourist Destination and Global Car Rental Company Celebrate 15
Years Together
With Photo
Euro Disney SCA and Hertz have signed a new, five-year official
partnership agreement for Europe, Middle East and Africa. The
two companies are also celebrating the 15th anniversary
of their partnership.
This partnership will continue to offer an array of services for
guests and Disney Cast Members (company employees) alike at
Disneyland Paris, Europe’s largest tourist destination, with over
15 million guests annually. Guests staying in any of the Resort’s
hotel rooms may use a direct line to the Hertz rental agency in
Chessy Marne-la-Vallée to rent a vehicle. Cast Members may
also benefit from special rates when renting a vehicle or buying a
used vehicle from Hertz.
Hertz will continue to enjoy strong visibility throughout the
amusement theme park, with the ongoing sponsorship of Main Street
Vehicles, as well as the stroller rental service in the Resort’s
Disneyland Park and the Walt Disney Studios Park. The Hertz
brand will also be present in various emblematic spots including in
the sets at Disney Studio 1 and on the car license plates of taxis
parked in front of Restaurant des Stars and Disney’s Hotel New
York.
The renewed partnership also kickstarts a program of new joint
marketing activity with Disneyland Paris across Europe, and will
allow Hertz to develop relationships with the wider Disney
organization. For example, Hertz will support the launch of
the Disney Cars 2 movie — one of the world’s largest global
entertainment franchises — across Europe this summer through
direct and online campaigns that include fun competitions. The car
rental company has also unveiled a new, Disney-themed children’s
play area at its London Heathrow Airport location as part of a
refurbishment program.
Michel Taride, President of Hertz International and Executive
Vice President, Hertz Corporation, said: “We are delighted to renew
for another five years this dynamic and historic partnership
between Euro Disney and Hertz. As companies with a shared vision
for superior quality and a great family experience, we have common
goals of delivering excellent service aimed at satisfying the needs
of extended families across Europe.”
“Strategic partnerships are one of the driving elements in the
growth of Disneyland Paris. The renewal of our partnership for
another five years represents new opportunities for both companies
to use their joint know-how to offer a top quality guest
experience,” declared Philippe Gas, CEO of Euro Disney SAS.
About Hertz
Hertz is the largest worldwide general use car rental brand
operating from more than 8,500 locations in 146 countries
worldwide. Hertz is the number one airport car rental brand in the
U.S. and at 81 major airports in Europe, operating both corporate
and licensee locations in cities and airports in North America,
Europe, Latin America, Asia, Australia and New Zealand. The Company
also operates the Advantage car rental brand at 26 airports in the
U.S. and the global car sharing club, Connect by Hertz, in New York
City, Berlin, London, Madrid, Melbourne, and Paris. In addition,
Hertz operates one of the world’s largest equipment rental
businesses, Hertz Equipment Rental Corporation, offering a diverse
line of rental equipment, including tools and supplies, and new and
used equipment for sale from approximately 325 branches in the
United States, Canada, China, France, Spain and Italy.
For more information please see
About Disneyland Paris
Disneyland Paris is Europe’s leading tourist destination, with
more than 230 million visits since the Resort opened in 1992 (15.4
million visits in 2009). The Resort includes two spectacular theme
parks (Disneyland Park and Walt Disney Studios Park); seven Disney
themed hotels with approximately 5,800 hotel rooms (with an
additional 2,400 hotel rooms operated by Selected and Associated
Hotels); two full-service convention centres; and a 27-hole,
world-class golf course. In addition, the Resort is home to Disney
Village, one of the largest entertainment districts in the
Ile-de-France Region. Spanning more than 30,000 m2, Disney Village
offers themed restaurants, shops and a cinema multiplex. In all,
Disneyland Paris includes 56 attractions, 55 shops, and 74
restaurants.
Note to Editors:
A picture/s accompanying this release is available through the
PA Photowire. It can be downloaded from
or viewed at
or
Hertz Press Contacts
Alicia Mistry
Ketchum Pleon
T: +44(0)20-7611-3574
E:
Caroline Trotman Dickenson
Ketchum Pleon
T: +44(0)20-7611-3686
E: caroline.trotman-dickenson@ketchumpleon.com
.
Tags: Euro Disney Sca And Hertz, France, June 20, Paris
