Euro RSCG Worldwide Named Largest Global Advertising Agency for Fourth Year in a Row
By Euro Rscg Worldwide, PRNETuesday, December 8, 2009
NEW YORK, December 9 - Euro RSCG Worldwide has been named the largest global advertising agency
for the fourth year in a row, as measured by total number of global accounts,
according to the 2009 Advertising Age Global Marketers Report. Euro RSCG
Worldwide maintained its top position in large part due to its continued
success in adding global business. Most recently the agency added the global
IBM digital business to its roster as well as the US$100 million global Dulux
account. Other key global wins this year included Credit Suisse and Jacob's
Creek.
With 67 global accounts, Euro RSCG Worldwide surpassed the likes of
McCann Erickson Worldwide, Ogilvy & Mather and BBDO for the top spot.
Of the Top 100 Global Marketers listed in the report, Euro RSCG works
with 86 of these brands including sanofi aventis, Sony, Reckitt Benckiser,
Heineken, L'Oreal, Danone Group, General Electric, PSA Peugeot Citroen,
Pernod Ricard, McDonald's, Schering-Plough Corp., Kraft, Walt Disney and Ford
Motor Company. These responsibilities are handled out of multiple offices
across Euro RSCG's 233 offices globally.
"Being named largest global agency in the world four years in a row is an
honor and is really a testament to our ability to deliver a model for global
clients that is creative, entrepreneurial, scalable and has digital at the
core. Our success globally is further proof of the power and strength of our
Creative Business Ideas that deliver tangible results and growth for our
clients," said David Jones, Global Chief Executive Officer of Havas Worldwide
and Euro RSCG Worldwide.
Advertising Age publishes a list of the Top 100 Global Marketers
annually. The full 2009 report, published at www.AdAge.com lists the global
accounts for 25 of the largest global advertising agency networks.
About Euro RSCG
Euro RSCG Worldwide, a leading integrated marketing communications agency
and Advertising Age's and Campaign's 2006 Global Agency of the Year, is made
up of 233 offices located in 75 countries throughout Europe, North America,
Latin America, and Asia-Pacific. Euro RSCG provides advertising, marketing
services, corporate communications, and interactive solutions to global,
regional and local clients. The agency's client roster includes Air France,
BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM,
Jaguar, Kraft Foods, Lacoste, L'Oreal, PSA Peugeot Citroën, Pernod Ricard,
Reckitt Benckiser, sanofi aventis, and Schering-Plough. Headquartered in New
York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in
communications (Euronext Paris SA: HAV.PA).
Contact: Eric Edge Euro RSCG Worldwide eric.edge@eurorscg.com +1-312-640-4747
Eric Edge, Euro RSCG Worldwide, +1-312-640-4747, eric.edge at eurorscg.com
Tags: Euro RSCG Worldwide, New York, United Kingdom