Europe's Most Valuable Brand Corporation: LVMH Group, Followed by Nokia and Vodafone

VIENNA, September 29, 2010 - The European brand value study eurobrand2010, presented by
European Brand Institute in Vienna examines more than 3.000 brand
corporations in 24 countries and 16 industries. Details and reports:
www.eurobrand.cc.

    Europe's most valuable brand corporations are:

     1) LVMH (EUR 27.638 bn)
     2) Nokia (EUR 25.331 bn)
     3) Vodafone (EUR 25.318 bn)
     4) INBEV (EUR 23.604 bn)
     5) Unilever (EUR 22.212 bn)
     6) Telefonica (EUR 21.880 bn)
     7) Nestlé (EUR19.563 bn)
      Deutsche Telekom (EUR 18.001 bn)
     9) SAB Miller (EUR 17.572 bn)
    10) Mercedes-Benz (EUR 16940 bn)

Gerhard Hrebicek, Director of European Brand Institute
summarizes major findings:

"1. Strongest growth in brand value in Pharma-, Health- und
Biotech Industries

The British GlaxoSmithKline shows the highest growth in brand
value (+34,6%) followed by Sanofi Aventis (+19,1%) and Novartis (+11,6%).
Brand values of Automotive (- 14,1%) and IT&Technology Industries (-14,5%)
were suffering most by the crisis. Financial Services lost on average 10,8%,
RBS (-36%), UniCredit (-29,7%) and Deutsche Bank (-29,9%) lost most on brand
values.

2. Brand values - less volatile than stock prices

Brand values are less volatile than enterprise values on
capital markets. Brand corporations have recovered faster in the aftermath of
the crisis, some industries show still growth potential in market
capitalization. The enterprise value of brand corporations grows faster than
indices, e.g. the eurobrand2010 Top10 brand corporations have grown their
average market cap by 32,1%, whereas the DAX grew only by 22,6% in the
respective period".

European Brand Institute and eurobrand

The independent brand valuation experts for Europe - with
experience of over 14 years of analyses, valuations, strategies and brand
oriented structures for corporations and organisations from 10-100.000
employees and total assets from 1 million to 500 billions.

    Contact:

    European Brand Institute
    Dr. Gerhard Hrebicek
    office@eurobrand.cc
    Tel +43-1-532-1000-52

    www.eurobrand.cc

Contact: European Brand Institute, Dr. Gerhard Hrebicek, office at eurobrand.cc , Tel +43-1-532-1000-52.