Evergrande Achieved the Sales Volume of 33.7 Billion Yuan in the First 5 Months, Continuing to Lead the Mainland Real Estate Enterprises in Hong Kong
By Sina Leju, PRNEThursday, June 9, 2011
BEIJING, June 10, 2011 -
On June 10, Evergrande released the sales brief of property contract of
May 2011 in Hong Kong. According to the brief, in the face of adverse market
environment and continual macro-control, Evergrande keeps the hot sale
momentum and the growth on a month-on-month basis. In May, Evergrande
achieved the sales volume of 7.78 billion yuan (RMB, the same below) and the
contracted sales area of 1.132 million square meters. It even achieved the
sales volume of 33.73 billion yuan in the first 5 months. There is no
question that Evergrande will complete the half-year target of 35 billion
yuan in advance. An original report by Sina Leju follows:
In the first half year of 2011, under the control of a series of
macro-policies such as "purchase restriction order" and "price restriction
order" in the Mainland real estate market, shrinkage of transaction
conclusion appeared in the first-tier cities. Evergrande, which develops in
the second and third-tier cities in advance, conforming to the market demand
and the policy guidance, has made reasonable layout to stabilize the sales
growth with its choice products of high cost-effectiveness. This strategy
also enables Evergrande to become one successful example that the real estate
enterprises are keeping the sustained sales growth in 2011.
According to the sales brief, Evergrande achieved the sales volume of
7.78 billion yuan in May 2011 and the contracted sales area of 1.132 million
square meters, with an increase of 92.1% and 76.9% respectively compared to
that of May 2010, and with an increase of 26.5% and 29.4% compared to that of
April 2011.
Evergrande achieved the sales volume of 33.73 billion yuan from January
to May 2011, with an increase of 108.5% compared to that of the corresponding
period of 2010, and the accumulative contracted sales area of 4.863 million
square meters, with an increase of 92% compared to that of the corresponding
period of 2010. By the end of May, the Group had completed 48.2% of the
full-year sales target of 70 billion yuan of 2011. There is no question that
Evergrande will complete the half-year target of 35 billion yuan in advance.
According to analysis, under the macro-control in the real estate market
throughout the country, Evergrande has realized the boutique strategy with
the forward-looking strategic layout, the super-high product quality and the
super-high cost control capacity to escort the achievement of the sales
target of 70 billion yuan in 2011, and become the successful example that the
real estate enterprises keep the high growth in 2011.
In May 2011, Evergrande opened 7 new projects, 6 of which are located in
the third-tier cities, with the total full-month sales volume of the new
projects of 2.52 billion yuan. Evergrande has effectively developed the
markets of the second- and third-tier cities, and avoided the macro-control
risks in China, enabling the Group to keep the steady sales growth status in
the national macro-control. The mature management mode is the guarantee for
Evergrande to achieve the established target of 70 billion yuan in 2011. The
grasp capacity of Evergrande's management for the domestic real estate policy
and the market trend as well as the precautions taken and the advance layout
in the strategy ensure Evergrande's steady growth in the market under
macro-control.
Jimmy Zhou, +86-10-5895-1000, (fax) +86-10-5895-1005, zhoumi8 at gmail.com, for Sina Leju
Tags: Beijing, China, June 10, Sina Leju