Flavour Transforming Sweets Given The Magic Circle Stamp of Approval

LONDON, July 6, 2011 -

- New Guzzle
Puzzle Becomes the First Sweet to be Officially Supplied to
Magicians’ Society

- With Photo

Today sees the launch of the first ever flavour transforming
sweet range from The Natural Confectionery Co. Tested by members of
The Magic Circle, the sweet will be the first to be officially
supplied to the world famous organisation after members verified
‘Guzzle Puzzle’ to be ‘truly magical’.

The extraordinary new sweets combine two seemingly normal
flavours to magically conjure up a third inside the mouth, with
three flavour combinations in total. Masters of mystery, members of
The Magic Circle have sworn to guard the secret of how this
unexplained magical flavour transformation happens.

The Master Magician said, “At The Magic Circle we are committed
to promoting and advancing the art of magic, especially if it’s
accessible to all and can bring a sprinkling of mystery and
illusion to everyday life. When we first tested Guzzle Puzzle we
were genuinely amazed and baffled by the flavour transformations we
experienced; something which rarely happens to a group of
professional magicians!”

Designed to create a surprise taste bud sensation, sweet fans
should prepare to experience the unexpected when opening a bag of
Guzzle Puzzle. Simply combine one of five fruit and spice flavours
to make a magical third flavour in an instant: Sweet raspberry and
tangy lime for pink lemonade; orange and banana for bubblegum and
lime and cinnamon for cola.

The Master Magician continued: “The beauty of magic is that it
entertains people and we are confident Guzzle Puzzle will amaze and
surprise sweet fans everywhere. Of course, now that we’ve been let
in on the secret formula of Guzzle Puzzle we’ll be guarding it
closely within our inner sanctum. Not knowing is part of the
fun!”

Experts from The Natural Confectionery Co. spent months
taste-testing different wacky and wonderful flavour combinations to
fine-tune each magical fruity formula - all made with natural
colours and flavours.

Louisa Bertano, Marketing Manager from The Natural Confectionery
Co. commented: “There are so many sweets to choose from out there
that we wanted to create something completely new and fun that
people had never seen or experienced before. This wasn’t about
simply putting two chewy jellies together and combining their
flavours; it was going one step further and surprising sweet fans
by creating the flavours they would least expect. Guzzle Puzzle
also gives people the chance to get creative and personalise their
sweet eating experience.”  

The NEW magical Guzzle Puzzle is available exclusively in ASDA
stores from 4th July and will hit the shelves nationwide in August.
For more information visit href="www.facebook.com/naturalconfectioneryco">www.facebook.com/naturalconfectioneryco

About Guzzle Puzzle:

• Guzzle Puzzle RRP - £ 0.50

Note to Editors:

A picture accompanying this release is available through the
PA Photowire. It can be downloaded from href="www.pa-mediapoint.press.net/">www.pa-mediapoint.press.net
or viewed at href="www.mediapoint.press.net/">www.mediapoint.press.net
or href="www.prnewswire.co.uk/">www.prnewswire.co.uk
.

For more information on Guzzle Puzzle please contact: The Red Consultancy: Email: tnccteam at redconsultancy.com , Call: Jenna Gifford or Emmalene Hall on +44(0)20-7025-6511 / +44(0)20-7025-6530.