flook Teams Up with Create King's Cross Reveal

Users can discover and share real-time content without cumbersome check in

LONDON, April 30, 2010 - flook announced today that they are working with Reveal to deliver
real-time content for their 10-day event that celebrates King's Cross. flook
will mobilise all of the Reveal events and lets users discover a treasure
trove of creative happenings such as an arts trail leading you from the
iconic railway lands to all the major cultural venues, taking in the bars,
cafes and open spaces in between.

REVEAL is a 10-day event which started April 22 and runs through May 2,
2010 that celebrates King's Cross as a vibrant and creative community.

"Our relationship with flook will help visitors find unique places within
the events. When Reveal attendees are browsing on flook and come across one
of the event cards, hopefully they'll think it's cool enough to be a part
of," said Janice White, Director, The Cogency.

"flook and Reveal give users access to real-time event content," said
Roger Nolan, Co-Founder, flook. "Attendees at Reveal events can also use
flook to find not only new places and businesses within King's Cross but also
discover the traditional charm of King's Cross that they may not have been
aware of."

Nolan added: "Location is such a buzz word at the moment with loads of
apps using these capabilities, but the unique and great thing about flook is
that users don't have to check in to places they go everyday, in fact we
don't ask them to check in at all! It's about discovering new things others
have uploaded, such as the Reveal event, that they might not normally find."

All of the Reveal King's Cross events can be found on flook by visiting
the community page here: www.flook.it/community/Revealkingscross/ or
by downloading the iPhone application on the app store here:
itunes.apple.com/gb/app/flook-the-location-browser/id337515423?mt=8

About flook

flook lets you find cool stuff nearby. flook is a search and discovery
tool that helps people uncover and share the world around them. flook tells
you where stuff is and then it shows you where it is. You can share your
local secrets while others share theirs with you quickly and easily. With
flook you can discover places to go, things to do, local secrets, events –
basically the world around you. Founded in 2009, the company has several
dynamic content partnerships with the BBC, BView, Reveal Kings Cross, Postal
Heritage and the British Library. flook was a staff pick in the iPhone
Applications store on January 25th, 2010 and was recently named as a Webby
Official Honoree.

flook is part of Ambient Industries, a privately held software company,
and is based in London and San Francisco. The company is funded by Amadeus
Ventures and Eden Ventures. To download flook on your iPhone, please visit
the Apple App store or go to www.flook.it.

About Reveal KX

Reveal is produced by Create KX in partnership with key public, private
and voluntary sector organisations based in the area with financial support
from Arts Council England through Grants for the Arts, Garfield Weston
Foundation, Cripplegate Foundation, London Borough of Islington, King's Cross
Central, Wellcome Trust, St Pancras International, High Speed 1, E C Harris,
London Borough of Camden, Kier and LCACE.

    MEDIA CONTACTS:
    Jennifer Hicks for flook                 Maija Handover for Reveal
    ink Communications                       sounduk
    +33-6-84-47-89-42                        +44-207-375-0025
    Jennifer@theinkstudio.com                maija@sounduk.net
    Twitter: @jennalee

Jennifer Hicks of ink Communications for flook, +33-6-84-47-89-42, Jennifer at theinkstudio.com, Twitter: at jennalee; or Maija Handover of sounduk for Reveal, +44-207-375-0025, maija at sounduk.net