Food ingredients Europe 2009 Welcomes the World in Frankfurt

FRANKFURT, November 17 - Fi Europe 2009, the world's leading food ingredients event, opened its
doors to industry professionals from around the world in Frankfurt today. The
three day event is a long standing highlight of the industry calendar as it
brings visitors from over 100 countries from across the industry including
manufacturers, suppliers, scientists, technologists and food ingredient
buyers.

Over 1,100 exhibitors, including 350 first time Fi attendees, will
display a diverse array of products and services. Many of them are new
startups with innovative ingredients fresh to the market, offering novel
solutions to food manufacturers' technical challenges.

Event Manager Greg Cherry is justifiably optimistic: "My team and I have
been working tirelessly since 2007 to ensure that FiE 2009 is the best
edition yet. In 2007 we had sushi conveyer belts, live chef demonstrations,
and real working kitchens built into some of the most elaborate stands an
exhibition has ever seen, and this year will be no different."

Focus on New Features

In addition to annual favorites like the Fi Europe Conference and Seminar
Series, several new features have been introduced this year to provide
visitors with cutting edge content and enhanced networking opportunities.

The pre-show Breakfast Briefings give attendees a chance to network and
hear from leading companies like The Nielsen Company and ING Wholesale Bank
over breakfast. The innovative Ingredients in Action pavilion will
demonstrate the trends driving new product development today, with particular
emphasis on the incorporation of innovative ingredients into finished
products.

Natural ingredients Again in the Spotlight

Natural ingredients continue to be a key industry trend and once again
this year, Natural ingredients (Ni) will run alongside Fi Europe 2009 as a
platform for exploring this exciting market. Ni is a uniquely comprehensive
event which showcases cosmetics, personal care, food, medical remedies and
nutraceuticals.

Fi Europe Recognizes the Industry's Best

Attendees will be welcomed to a gala reception this evening as the Fi
Food Ingredients Excellence Awards are presented for outstanding innovation
in the areas of Bakery, Dairy, Snacks, Confectionary and Meat/Savoury. The
winners will compete for Fi Europe's highest honour, the Innovation of the
Year Award. The award recognizes those companies, research institutes or
universities that delivered both innovation and quality to the manufacture
and development of food ingredients.

Mr. Cherry sums up what the show hopes to achieve over the next three
days: "We are the marketplace for food ingredients, and aspire to do what we
do best - connect buyers and sellers in a time and cost effective way. I
wouldn't be surprised if nearly every product on your local supermarket's
shelves have ingredients that were purchased at FiE, and we are proud to have
been making the food industry operate for the last 23 years."

    Show details

    Fi Europe 2009 & Ni
    November 17-19, 2009
    Frankfurt Messe
    Frankfurt, Germany

About the Organiser

United Business Media, is headquartered in London, UK. The office in the
Netherlands is the organiser of the world-leading Health ingredients, Food
ingredients, CPhi, ICSE and Informex series of food and pharmaceutical
ingredients trade shows. The Dutch office also publishes International Food
Ingredients Magazine (www.ifi-online.com) and organises related conference
activities. For more information, visit www.ingredientsnetwork.com.

Ms. Leonie Reindertsen, Food ingredients Europe 2009, +31-346-559-444, Fax: +31-346-573-811, leonie.reindertsen at ubm.com