FOREX.com Launches New Currency Trading TV Campaign for U.S. and International ConsumersBy Forex.com, PRNE
Monday, February 28, 2011
Humorous Branding Campaign with Tagline, 'It's your world. Trade It.' Endeavours to Demystify Rapidly Growing Retail Forex Market
NEW YORK and LONDON, March 1, 2011 - FOREX.com, one of the best known brands in the retail forex industry, is
launching its first television branding campaign targeting consumers in the
U.S. and abroad.
FOREX.com is part of GAIN Capital (NYSE: GCAP), a global provider of
online trading services.
The campaign consists of a series of 30-second spots, each featuring a
different "world trader" engaged in forex trading and expressing it in
unexpected settings revealed at the end of each commercial. The spots
conclude with the campaign's tagline, It's your world. Trade it.(TM), and are
posted online at www.youtube.com/forexdotcom.
The campaign kicks off this week on a broad range of U.S. cable stations
including BBC America, Bloomberg, CNBC, ESPN2, MSNBC, and TBS; they will also
appear on stations throughout the EMEA region; in Asia; and in Australia.
The spots will also run on "Money in Motion Currency Trading," a new
30-minute CNBC program focusing on the global currency market. FOREX.com is a
co-sponsor of the program. The show will be recorded live from the NASDAQ
MarketSite and will air on CNBC in the U.S. as well as on CNBC Europe, Middle
East and Africa and CNBC Australia. It debuts on Friday, March 11 and will
air in the U.S. on Fridays at 5:30 p.m. ET (in EMEA at 23:30 CET) and re-air
on Saturdays at 7:00 p.m. ET.
"We've been marketing for years to traders and sophisticated
self-directed investors who already understand the workings of the forex
market," said Samantha Roady, GAIN Capital chief marketing officer. "Now,
we're focused on expanding the overall market by reaching out to targeted
consumers interested in trading a new asset class or looking to diversify
their portfolio. The forex market is the world's most traded market with some
$4 trillion traded each day."
The campaign was developed by DIGO (www.digobrands.com), New York,
the agency that helped build "thinkorswim" into one of the top online
"FOREX.com isn't just competing in a zero sum game for a fixed pool of
retail traders - it is bringing lots of people into the category, and many of
them are trading FX for the first time," said Mark DiMassimo, CEO and chief
creative officer of DIGO. "Before we can get down to what's better about
FOREX.com, we've got to create an aspiration. We feel that this campaign
succeeds in doing just that."
The "It's your world. Trade it." campaign is planned to go online in the
second quarter of 2011.
Foreign exchange trading involves significant risk of loss, and is not
suitable for all investors.
About DIGO Brands
Founded in 1996 by Mark DiMassimo, DIGO Brands is a brand-driven growth
network. Our companies work together seamlessly to help ambitious
organizations grow. DIGO Brands have partnered with visionary leaders in many
of the extraordinary growth successes of the past two decades, including:
Comcast, Crunch Fitness, JetBlue, Island, GAIN Capital, ESPN, HBO, Citi,
Gateway, McKinsey, thinkorswim and Memorial Sloan-Kettering Cancer Center,
DIGO Brands include DiMassimo Goldstein, a leading full-service brand,
advertising, direct and digital agency; PROOF accountable media planning and
buying, DIGO/Ericho public relations and social marketing, brand-driven
content, entertainment and digital products, and the Tappening & Offlining
About GAIN Capital
GAIN Capital Holdings, Inc. (NYSE: GCAP) is a global provider of online
trading services. GAIN's innovative trading technology provides market access
and highly automated trade execution services across multiple asset classes,
including foreign exchange (forex or FX), contracts for difference (CFDs) and
exchange-based products, to a diverse client base of retail and institutional
A pioneer in online forex trading, GAIN Capital operates FOREX.com(R),
one of the largest and best-known brands in the retail forex industry. GAIN's
other businesses include GAIN GTX, a fully independent FX ECN for hedge funds
and institutions, and GAIN Securities, Inc. (member FINRA/SIPC) a licensed
With offices in New York City; Bedminster, New Jersey; London; Sydney;
Hong Kong; Tokyo; and Seoul, GAIN Capital and its affiliates are regulated by
the Commodity Futures Trading Commission (CFTC), the National Futures
Association (NFA) and the Securities and Exchange Commission (SEC) in the
United States; the Financial Services Authority (FSA) in the United Kingdom;
the Financial Services Agency (FSA) in Japan; the Securities and Futures
Commission (SFC) in Hong Kong; and the Australian Securities and Investments
Commission (ASIC) in Australia.
For company information, visit www.gaincapital.com or
FOREX.com is a registered trademark and "It's Your World. Trade It." is a
trademark of GAIN Capital. All other trade names are the property of their
In North America: Christa Conte, +1-212-808-4902, or Savannah Tikotsky, +1-212-808-4903, both of Feintuch Communications, gain at feintuchpr.com; or In Europe: Sorrel Beynon, +44(0)20-3047-2368, or Laura Crooks, +44(0)20-3047-2366, both of Edelman, gain at edelman.com
Tags: England, FOREX.com, March 1, New York, New york and london