Free Downloads From Untold, Reso and Disco Bloodbath on Bacardi.com

LONDON, August 27, 2010 - Norman Jay Collaborates With BACARDI Rum to Mentor Breaking UK Talent:
BACARDI Pioneers

This summer, BACARDI Superior rum has collaborated with music pioneer
Norman Jay, MBE, to support breakthrough music acts. The legendary DJ
nurtured the talents of three UK artists - Untold, Reso and Disco Bloodbath -
guiding them in the creation of three unique pieces of music.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/bacardi/44201/

Under Norman Jay's mentorship, each artist has created a contemporary
version of the classic rumba rhythm, preserving the original elements, and
basing it within their own genre. The tracks are all available for free
download now at bit.ly/Bacardi_OMI

Norman and the acts travelled to Puerto Rico to immerse themselves in the
heritage of BACARDI, before combining their UK beat-based music with the
rhythms of Latin America. They worked with local musicians, DJs and producers
to gain inspiration for their tracks and learn about the real rumba
experience.

As pioneers in their respective genres, all three acts were selected for
the BACARDI Pioneers project to bring to life the brand's musical heritage
and pioneering spirit.

An Untold tune is highly distinguishable; all compact bass lines that
punish, with clean percussion that clicks and drives instinctively. "Molasses
Guaguancó" (
www.bacardi.com/#/uk/en-gb/onlinemusicinfluencer/details/artist/untold
) fuses Untold's highly distinctive dub step style with the percussive
rhythms of the classic rumba. Untold has delivered a unique and alternative
dedication to authentic Puerto Rican culture.

Reso is gaining worldwide notoriety for his technoid-inspired productions
which often transcend the dub step genre. His aural identity is a high octane
tapestry, rich with musical texture and colour. His natural love of drumming
shines through on "Boriken Groove." (
www.bacardi.com/#/uk/en-gb/onlinemusicinfluencer/details/artist/reso)
With its frantic and energetic DnB/dub step beats, the track is sure to smash
dancefloors around the world at the peak of any set.

Dubbed the 'darlings of the revitalized party scene', Disco Bloodbath is
at the heart of the capital's disco renaissance. "El Morro" (
www.bacardi.com/#/uk/en-gb/onlinemusicinfluencer/details/artist/discob
loodbath) reworks the rumba rhythm in a deep, vintage house electro style.
This musical journey, with Latin roots, brings to life the spirit of the
rumba through its building synths and disco beats.

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Known for pioneering cocktails - such as the Mojito and Cuba
Libre - BACARDI rum also has a rich heritage in music, particularly the
rumba, and has been hosting legendary parties since 1862. In more recent
times (the past 13 years), BACARDI B-LIVE has become a popular fixture at
festivals building upon this vibrant musical legacy.

"Molasses Guaguancó" by Untold, "Boriken Groove" by Reso and "El Morro"
by Disco Bloodbath are now available for free download at
bit.ly/Bacardi_OMI

Visit www.facebook.com/bacardirum for further information.

www.bacardi.com

Enjoy BACARDI Superior rum responsibly www.drinkaware.co.uk

EDITORS NOTES

The Tracks

"Molasses Guaguancó" by Untold - bit.ly/Bacardi_Untold

"Boriken Groove" by Reso - bit.ly/Bacardi_Reso

"El Morro" by Disco Bloodbath - bit.ly/Bacardi_DiscoBloodbath

ABOUT BACARDI

In 1862, in Santiago de Cuba, founder Don Facundo Bacardí Massó
revolutionized the spirits industry when he created the world's first premium
white rum - BACARDI. The unique taste of BACARDI Rum inspired cocktail
pioneers to invent some of the world's most famous drinks including the
Mojito, the Daiquirí and the Cuba Libre.

Today, BACARDI rum is made in the hot, but perfect conditions of the
Caribbean where it is crafted to ensure that the taste remains the same today
as it did when it was first blended in 1862.

For further information, please contact Shine Communications:

Tom Winterton, T: +44(0)20-7841-7074, E: tom.winterton@shinecom.com

Sarah Phillips, T: +44(0)20-7841-4874, E: sarah.phillips@shinecom.com

Nikita Akilapa, T: +44(0)20-7841-7059, E: nikita.akilapa@shinecom.com

Video:
multivu.prnewswire.com/mnr/prne/bacardi/44201/

For further information, please contact Shine Communications: Tom Winterton, T: +44(0)20-7841-7074, E: tom.winterton at shinecom.com; Sarah Phillips, T: +44(0)20-7841-4874, E: sarah.phillips at shinecom.com