Free Lego Toys Offer is Back!

LONDON, October 6, 2011 -

- Get Your Free LEGO Toys With The Sun

Free LEGO toys will be coming back to the UK this weekend with the launch of a giant giveaway from Britain’s favourite newspaper The Sun.
 
Readers will be able to collect seven completely free LEGO toys with their paper from Saturday 8th October until Saturday 15th October.
 
To collect their free toy, readers simply need to cut out the voucher from the paper every day and take it to their nearest WHSmiths or Toys R Us store.
 
The seven amazing free toys are:

• Saturday 8th October: Star Wars: Star Destroyer
• Monday 10th October: Harry Potter: The Lab
• Tuesday 11th October: City: Blue Truck
• Wednesday 12th October: Alien Quest: ADU Jetpack
• Thursday 13th October: Cars 2: Gremlin
• Friday 14th October: Ninjago: Ninja Training
• Saturday 15th October: Harry Potter: Trolley

A LEGO Club magazine will also be free inside The Sun on Saturday 15th October, which will be packed full of comics, quizzes, puzzles and handy hints and tips for readers to really make the most of their new toys.

Plus for the first time The Sun will be running a special Golden Brick competition offering a whole host of fantastic prizes including LEGO sets, family trips to LEGOLAND in Florida and even £10,000 in gold. Golden LEGO bricks will be inserted randomly into LEGO packs and each will be printed with a unique numeric code which corresponds to a particular prize.

The offer will be promoted with a TV, radio and digital marketing campaign which features LEGO mini-figures cheering at a rally as their King tells them about the offer.

The King, voiced by Ben Miller of Armstrong and Miller fame, tells the assembled crowd: “LEGO people! Every day next week, Sun readers will once again get free LEGO toys!”

“So we will be built and rebuilt to kingdom come! And we’ll do so with a smile upon our shiny faces!”

The TV ads will be broadcast from Thursday 6^th October and can be seen at www.youtube.com/watch?v=IZY8doMikq0

Rob Painter, Marketing Director for The Sun, said: “The first wave of this promotion was extremely popular and we expect it to be even more successful this time around.

“This amazing offer will once again demonstrate the great value The Sun delivers to its customers every day.”

David Buxbaum, Marketing Director at LEGO UK, said: “We were thrilled with the response of The Sun’s readers to our first promotion back in May and are really looking forward to phase two of our promotional campaign. LEGO fans, new and old, are in for a real building treat with these fabulous toys from our best selling ranges.”

The TV ad was created by WCRS with specialist CGI production by Hornet.  Media buying is handled by Mindshare.  Press and digital ads have been created by NI Creative, News International’s in-house creative team.  

A total of 10,000 Alien Conquest ADU Walker toys can also be won in the LEGO ‘Find It’ competition run on The Sun’s Facebook page www.facebook.com/TheSun. Social media agency Jam will manage competitions across the paper’s social platforms and daily comedy shorts featuring the LEGO toys will bring the promotion to life online.

The first wave of the LEGO promotion ran in May.

The Sun is 30p weekdays and 60p nationwide on a Saturday.
 
Redemption details:
 
Free toys

Take your voucher to any participating WHSmith or Toys R Us, while stocks last. In exchange you will receive the free LEGO toy of the day. One toy per original voucher, per customer only.

In Ulster redemption partners are WHSmith, Smyths Toys and Toys R Us.

In the Republic of Ireland redemption partners are Smyths Toys and Tesco (excluding forecourts).

Photocopies, damaged or defaced vouchers will not be accepted.  Do not attempt to redeem this voucher against any other product or promotion. Strictly subject to availability.

Golden Brick

A number of golden bricks have been inserted randomly into promotional packs of LEGO which The Sun is giving away. Each golden brick is printed with a unique numeric code which corresponds to a particular prize.  If you find a golden brick within your LEGO pack you need to call a number printed in-paper to make your claim. You will then need to send us your golden brick by recorded delivery for verification and we will send you your prize.

Full Ad Credits
 
Creative Agency: WCRS
Production Company: Hornet
Social Media Agency: Jam
Media Agency: Mindshare
Sound: Angell Sound
Music: Spark
Press and Digital: NI Creative

For more details please contact:Dan McMillan, Trade Communications Manager, Dan.McMillan at newsint.co.uk , +44(0)20-7782-6190.