Freecom Launches World's Thinnest Mobile Hard Drive Exclusively for Macs

Lightweight and Durable Magnesium Enclosure Complements Apple's Popular MacBook

LONDON, January 11, 2011 - Freecom, a Mitsubishi Kagaku Media company, today unveiled the
Mobile Drive Mg - an elegant mobile hard drive designed specifically for the
Mac market. Encased in an ultra-lightweight and strong magnesium enclosure,
the Mobile Drive Mg is an ideal match for the Apple MacBook - perfect for
those style-conscious Mac users and at just 10mm is also the thinnest mobile
hard drive available in the world, allowing users to reliably expand their
storage capacity with a complementary product that is elegant, portable and
easy to use.

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The drive also features the latest USB 3.0 interface standard, which
offers rapid data transfer speeds of approximately 130 MB/s. Ideal for both
home and professional users who want to transfer large files quickly and
carry their data on the move, the Mobile Drive Mg is significantly faster
than traditional USB 2.0 solutions, enabling users to back up and upload
information in a matter of seconds. The drive is backwards-compatible and
will work with all USB 2.0 enabled computers and notebooks, as well as
forthcoming USB 3.0 models.

"The Mobile Drive Mg's magnesium enclosure has the desirable combination
of sleek aesthetics and functionality that many Mac customers look for in a
product," said Jelle Stalpers, Apple Business Development Manager for
Freecom. "Visually, the colour and wafer-thin profile of the drive make it
the perfect complement to the Apple MacBook, and what's more, it is really
easy to use - by simply plugging the hard drive into a USB port on a computer
or notebook, users can quickly back up important data and share office work,
digital photos, music and movies with colleagues, family and friends. From a
more practical point of view, the incorporation of USB 3.0 technology makes
it possible to transfer filesin the blink of an eye."

The Mobile Drive Mg will only be available through Apple Premium
Resellers in a range of three different models, all of which are future ready
and are an exact colour match with Apple's popular MacBook. The first - the
world's thinnest mobile hard drive - has a height of just 10mm, while
Freecom's other models are both standard-sized mobile hard drives; the
difference between them being that one comes with the added benefit of
FireWire 800 technology.

In addition to being incredibly strong and durable, the magnesium casing
can easily be recycled - making it both practical and
environmentally-friendly. The drives are also Mac formatted, making them
ready for immediate use with a Macbook and 100 percent Time Machine
compatible. All Mobile Drive Mg products come with a two year warranty and
unlimited helpdesk support.

Pricing and availability

The Mobile Drive Mg will be available from mid-January in the following
capacities, with higher capacities to follow at a later date:

    - 320GB (10mm in height with a slim line 7mm hard drive inside, USB 3.0).
      RRP EUR 79,95/GBP 69.95

    - 750GB (with USB 3.0, 12mm in height). RRP EUR 119,95/GBP 109.95

    - 750GB (with USB 3.0 & FireWire, 12mm in height). RRP EUR 129,95/GBP
      119.95

About Freecom

Founded in 1989, Freecom designs, manufacturers and markets innovative
desktop and mobile HDD storage solutions, network attached storage devices,
flash drives, DVD burners, Professional RDX & tape drives and services.
Freecom serves both PC and Mac users. Established in Germany, Freecom is
headquartered in the Netherlands, with offices in Austria, Belgium, France,
Germany, Hong Kong, Italy, Japan, Spain, Sweden, Switzerland, Taiwan and
United Kingdom. For more information, visit Freecom's website at
www.freecom.com and select the country of your location.

Cas de Heus, +31-(0)703367602, cas.deheus at freecom.com