Globalpark Announces Keynote Speakers for Mobile Research Conference 2011By Globalpark, PRNE
Monday, January 10, 2011
LONDON, January 11, 2011 - Dr. Nathan Eagle of txteagle will open the Mobile Research Conference
(www.mobileresearchconference.com/index.php/) (MRC 2011) on 18-19
April 2011 in central London. An expert on mobile phones in emerging markets,
Dr Eagle will share his passion and vision for how mobile research can bring
brands, researchers and organisations such as the UN, closer to the opinions,
behaviours and experiences of consumers in emerging markets throughout BRIC
Nathan will outline how the ability to engage and capture data through
mobile phones has given a voice to over two billion subscribers in developing
nations - a feat that would have been geographically impossible or
cost-prohibitive through other methods. At the same time, these mobile
subscribers - what Nathan calls "your next billion consumers" - are able to
generate income through their phones by being the eyes and ears on the
ground for brands such as Diageo, IBM, Microsoft and Google.
One of the world's foremost experts on mobile phones in emerging markets,
Nathan was named one of the world's top mobile phone developers in 2008 by
Nokia, and in 2009 he was elected to the TR35, a group of the top innovators
under the age of 35.
Also keynoting at MRC 2011 is Bruce Hoang, Head of Global Media Research
at Orange Advertising Network. Bruce will reveal details of Orange's Mobile
Exposure initiative, offering delegates a unique glance at mobile media usage
across Europe. Depending on a company's core target population, such
intelligence allows it to fine tune its mobile strategy as well as optimize
its media plan.
"Asking the right person for feedback, at the right time and when they
are in the right place is something mobile can achieve," says Bruce Hoang.
"But mobile research is not without its technological limitations today. If
we can overcome these, the sky is the limit!"
Dr Liz Nelson, Chairperson of the Programme Committee, is excited about
the line up and the topics being discussed at the event in April: "Mobile
research is bringing market researchers closer to consumers in many ways.
From conquering geographical challenges, to getting feedback in real time, to
reaching consumers in all manner of locations, there are some wonderful
projects and methodologies being used by the innovators in the market
research community. This event truly showcases the best of those with experts
and pioneers from the commercial world and academia, MRC 2011 is going to be
an event not to miss."
The full programme for the two-day event, produced by Globalpark, will be
announced by January 24th, and will include sessions on mobile penetration,
geo-location and mobile ethnography. Case studies will showcase how leading
brands including BSkyB and HELLO! Magazine have leveraged mobile phones to
engage consumers and generate actionable insights.
To be part of MRC 2011, visit www.mobileresearchconference.com
Register before 31st January 2011, enter the promotional code "EARLYBIRD" and
qualify for 20% off the main event list price.
Globalpark provides panel community survey software that enables
organizations to manage what matters across the enterprise. By capturing
feedback and tracking behaviour of customers, employees and partners, they
gain insights that drive better business decisions. By identifying and
empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and
globally-tested by leading brands and top market research institutes,
including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony,
TNS, and Warner Music. Globalpark is staffed by renowned research pioneers,
with offices across the US, UK, Germany and Austria. For further information,
please visit www.globalpark.com
For press enquiries please contact: Lucy Green, lgreen at greenfieldscommunications.com Tel: +44(0)7817-698366
Tags: Africa, Globalpark, January 11, London, United Kingdom