Frost & Sullivan: Advanced Driver Assistance Systems and Sensors (ADAS) - Ten years into the launch, where from here?

Frost & Sullivan to Host Analyst Briefing on ADAS and sensors on Tuesday, 4 May, 2010 at 4:00pm BST

LONDON, April 29, 2010 - The market for ADAS features and sensors is undergoing a paradigm shift
with volume car makers actively introducing new ADAS features. Total unit
shipments of ADAS are likely to increase from 4 million units in 2009 to well
over 11 million units by 2016, but the optional price of most of the ADAS
systems are very high compared to what consumers are willing to pay.

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To provide unique insights into the ADAS and sensors market, the
Automotive & Transportation Group at Frost & Sullivan
(www.transportation.frost.com) is pleased to announce that it will be
hosting an online analyst briefing presentation on Tuesday, 4 May, 2010 at
4:00 pm BST.

This briefing will benefit vehicle manufacturers, ADAS suppliers, ADAS
sensors suppliers, investment firms, insurance companies.

Highlights of the briefing include analyses of the European and North
American market trends, forecasts of ADAS systems and Sensors, Legislative
Trends, Vehicle Manufacturer (VM) Analysis.

"Ten years into the introduction of ADAS, the industry for preventive
safety is at a crucial halfway mark moving from an enterprise dominated by
luxury makers toward commendable involvement of mass makers aided by
innovation, competition and legislation," says P. Aswin Kumar, Senior
Research Analyst at Frost & Sullivan's Automotive & Transportation Practice.

To participate in this briefing, please email Monika Kwiecinska at
monika.kwiecinska@frost.com with: your full name, company name, title,
telephone number, e-mail, address, city, state and country and a registration
link will be e-mailed to you. You may also register to receive a recorded
version of the briefing at anytime by submitting the aforementioned contact
details.

Electric Vehicles Unplugged 2010: taking place at the House of Lords and
at the Society of Motor Manufacturers & Traders in London on June 22 - 23,
will bring together key decision makers including Government, OEMs, Supplier
Infrastructure companies and Major Fleet Managers, to provide insights into
the structure of new business models and their implications for industry
stakeholders. This unique workshop will also allow attendees to understand
the position that key industry players are taking towards infrastructure and
to debate the pros and cons of different solutions in development across
Europe. If you are interested in joining us at this event, whether as a
sponsor or an attendee, please contact Monika Kwiecinska, Corporate
Communications for Frost & Sullivan in Europe, at
monika.kwiecinska@frost.com. For more information you can also visit
www.frost.com/evw10.

About Frost & Sullivan

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please visit www.frost.com.

    Contact:
    Monika Kwiecinska
    Corporate Communications
    T: +48-(0)-22-390-4127
    F: +48-(0)-22-390-4160
    E: monika.kwiecinska@frost.com

Monika Kwiecinska, Corporate Communications, Frost & Sullivan, +48-(0)-22-390-4127, fax: +48-(0)-22-390-4160, monika.kwiecinska at frost.com