GENIVI Alliance Marks First Anniversary with Unprecedented Accomplishments

Innovative Alliance Driving Auto Industry Transformation

SAN RAMON, California, March 17, 2010 - The GENIVI Alliance, an automotive and consumer electronics industry
association driving the development and adoption of an open In-vehicle
Infotainment (IVI) reference platform, celebrated its first anniversary, and
its noteworthy accomplishments.

    - Launched at CeBIT in March 2009 with just eight charter members, the
      GENIVI Alliance now boasts over 60 members.

    - Membership now spans the entire automotive ecosystem across all major
      geographies, including five OEMs, key first tier suppliers, and the
      majority of semiconductor providers to the In-Vehicle Infotainment
      (IVI) market.

    - Through its membership, GENIVI is redefining the boundaries of the
      automotive ecosystem by engaging consumer electronics-related companies
      in the IVI market.

    - Also during its first year, the GENIVI Alliance, while maintaining its
      rapid growth, developed and released to members its first version of
      the Alliance Platform just nine months after launch. The platform was
      demonstrated publicly for the first time at the Consumer Electronics
      Show (CES) in Las Vegas in January.

Most importantly, the GENIVI Alliance has triggered the transformation of
the automotive IVI industry and the way that IVI solutions will be developed
in the future. With the continuing success of the Alliance, the acceptance of
an open source software approach for automotive applications has reached new
levels. By focusing on "pre-competitive" layers of the IVI software stack,
GENIVI has facilitated cooperation among competing companies across the value
chain.

"GENIVI's performance for our first year has exceeded expectations thanks
to the cooperation and efforts of our member companies," said Graham
Smethurst, GENIVI president. "The short development time for the first GENIVI
platform version and the CES demonstrations serve as tangible proof points
that GENIVI's approach will deliver on its promise of shortening product
development cycles and reducing costs while maintaining high quality and
supporting product differentiation. Our industry needs GENIVI now more than
ever."

"GENIVI promises to permanently change the way the automotive industry
develops products, values components, and collaborates to build both," said
Roger Lanctot, senior analyst at Strategy Analytics. "The first products
built around GENIVI code are just now entering development and industry
participation in the alliance has grown from a small core of industry leaders
to nearly universal participation."

In January 2010, ARM joined GENIVI to work directly with their licensees
to ensure the applicability of the GENIVI stack across multiple
microprocessor architectures. As GENIVI moves into its second year of
operation the Board of Directors has been expanded and strengthened through
the election of ARM, MontaVista Software and Renault.

About GENIVI Alliance

GENIVI Alliance is a non-profit industry association whose mission is to
drive the broad adoption of an In-Vehicle Infotainment (IVI) open source
development platform. GENIVI will accomplish this by aligning requirements,
delivering reference implementations, offering certification programs and
fostering a vibrant open source IVI community. GENIVI's work will result in
shortened development cycles, quicker time-to-market, and reduced costs for
companies developing IVI equipment and software. GENIVI is headquartered in
San Ramon, Calif. www.genivi.org.

GENIVI: Craig Miner, +1-248-840-8368, Cminer1 at att.net