GENIVI Alliance Releases its Infotainment Software Architecture Report

Report captures landscape and horizon of automotive infotainment industry's major operating systems, market requirements and differentiating features that will shape future products

TRAVERSE CITY, Michigan, August 2, 2010 - The GENIVI Alliance, an automotive and consumer electronics industry
association driving the development and adoption of an open In-vehicle
Infotainment (IVI) reference platform, today announced the release of its
'GENIVI IVI Software Architecture Report.'

The report has been distributed to GENIVI members, and non-member
companies who participated in the creation of the report. A summary version
of the report is also now available to the public.

"As one of significant deliverables of the Alliance, the report
consolidates 72 interviews from key industry subject matter experts
throughout the global IVI ecosystem," said Joel Hoffmann, GENIVI Director and
Marketing Council Chair. "Interviewees shared their perspectives on the major
commercial, feature and technology considerations that will drive next
generation infotainment system and software architecture."

Through collaboration with third party consulting companies, iSuppli and
Frost & Sullivan, additional perspectives on IVI market landscape and
operating systems are referenced and included in the appendix of GENIVI's
report.

Contained in the report, the 'Competition' section examines the costs and
resources associated with the development of IVI systems, pricing of
proprietary software stacks, and future projections in contrast with open
source solutions. The 'Features' section offers a projection of the future
differentiating features with specific focus on system HMI, while the 'Market
Drivers' section focuses on connectivity examining the future IVI adoption of
technologies such as Bluetooth, USB, Wi-Fi, Terminal Mode and others. "This
information crosses competitive and industry boundaries that would not be
possible without formation of the alliance" Hoffmann added.

The summary version of GENIVI's Infotainment Software Architecture Report
is available to the public through www.genivi.org/MRD. This link also
provides membership information for those interested in obtaining the
complete report.

About GENIVI Alliance

GENIVI Alliance is a non-profit industry association whose mission is to
drive the broad adoption of an In-Vehicle Infotainment (IVI) open source
development platform. GENIVI will accomplish this by aligning requirements,
delivering reference implementations, offering certification programs and
fostering a vibrant open source IVI community. GENIVI's work will result in
shortened development cycles, quicker time-to-market, and reduced costs for
companies developing IVI equipment and software. GENIVI is headquartered in
San Ramon, Calif. www.genivi.org.

GENIVI: Craig Miner, +1-248-840-8368, cminer1 at att.net