Genuine Solutions - From Front Room to Queen's Award

By Genuine Solutions Ltd, PRNE
Tuesday, May 3, 2011

CHESSINGTON, England, May 4, 2011 - Six years ago, Genuine Solutions was operating its mobile phone accessory
distribution from the front room of a house in Chessington, using a push-bike
to pick up stock it stored at a local storage unit ready to deliver to

Today, it is a true success story: Genuine Solutions holds a prestigious
Queen's Award for International Trade, serves 800 customers in more than 30
countries, employs 75 staff and has a turnover of more than GBP25 million.

Christian McBride, Director, said, "I am totally overwhelmed by this
Queen's Award. It is an amazing achievement and I thank everyone at the
company for their hard work. Six years ago we were operating out of the front
room of a house, today we have four commercial units, 75 staff and are now
going to meet the Queen who has honoured us with an award for enterprise.
It's a very proud moment."

Bav Majithia, Managing Director, also spoke about the achievement: "This
is an incredible milestone for Genuine Solutions, and demonstrates what can
be achieved with hard work. Personally, I am over the moon that we have
received such an honour, and this reflects upon the entire staff as well."

The award also recognizes a company's international expansion, and
Genuine Solutions' strategies of using multilingual sales staff, working to
hours that reflect different time-zones, and positioning itself to understand
the requirements of foreign marketplaces all impressed the awarding body.

The distribution company now forms part of the Genuine Solutions Group,
and within the group are operations that concentrate on ethical business
practices, such as the environmental product recycling carried out by Genuine
Solutions UK, an operation that addresses the environmental impact caused by
sending tonnes of old and damaged mobile phone accessories to landfill. In
three years of operation, Genuine Solutions UK has recovered more than seven
million accessories, diverting hundreds of tonnes of materials sent to
landfill for companies such as Vodafone, T-Mobile, The Carphone Warehouse and

Another operation, Recyclewise, offers mobile phone recycling for
charities, raising valuable donations for national charities such as Scope,
Unicef, Willow Foundation, Kids Company and organisations such as the Duke of
Edinburgh's Award.

As well as a Queen's Award, Genuine Solutions have picked up various
accolades along the way, including listings in both the Fast Track 100 and
International Track 100, regional business awards and most recently an
International Safety Award 2011 from the British Safety Council.

For more information contact Danny Lack on +44(0)20-3177-0100 /
+44(0)7900-800-414 Or email danny at

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