George Sponsors Graduate Fashion Week for 2012 and Launches New Collection

LONDON, November 29, 2011 -

Graduate Fashion Week is delighted to confirm George at Asda as the title sponsor for 2012.  To coincide with this announcement George is launching a capsule collection on 21November with 2011’s Gold Award winner, Rory Longdon.

Graduate Fashion Week, the leading international event for fashion graduates, will be held Sunday 10 - Wednesday 13 June 2012 in Earls Court 2, London.

Fiona Lambert, Brand Director at George comments “We are delighted to be involved in Graduate Fashion Week for a second year.  It provides a fantastic showcase for the next generation of British creative talent and I am proud that we can support budding careers. We discovered some really exciting graduates this year, some of whom have come to work alongside George‘s team of in-house designers and buyers.   George has always been passionate about fashion, and about speaking to graduates about the incredibly diverse array of career opportunities that exist in this fantastic industry. By being part of GFW again we continue our commitment to nurture and provide opportunities for new graduates in 2012.“

“It’s a very exciting time to announce our sponsorship as we will be revealing our stunning knitwear collection with George Gold Award Winner Rory Longdon this week. Futuristic knits featuring studs and embellishments inspired by Rory’s catwalk collection will be available in selected Asda stores nationwide and on George.com from 21st November. I’m sure customers are going to love the collection and I’m delighted to give them the chance to buy limited edition pieces from a rising star. We are planning more collaborations and launches in the run up to this year’s event so watch this space.”

Rob Templeman, Chairman, Graduate Fashion Week comments:  ”As a charity we are dependent on sponsorship and so are very pleased to be working with George for 2012.  It is a testament to both George and Graduate Fashion Week that they have expanded their sponsorship and are working with students and graduates in new and exciting ways.

Graduate Fashion Week really is THE destination for the fashion industry to recruit the stars of tomorrow and by lending their support for a second year they are helping to secure the platform for 5,000 fashion graduates to launch their careers.”  

Showcasing the very best talent from the UK’s premier fashion and design universities, Graduate Fashion Week is one of the most un-missable events on the calendar for both the international fashion contingent and the general fashion loving public.  This year the event celebrates 21 years of British trained fashion talent passing through its doors.  Graduate Fashion Week 2012 takes place from Sunday 10 - Wednesday 13 June at Earls Court 2.

Rory Longdon, Nottingham Trent University, won the George Gold Award at GFW 2011 for his amazing women’s knitwear collection. His range for George will be on sale in selected stores and online at www.George.com (free delivery to all Asda stores) from Monday 21^st November.

For further information please contact Fi Cuningham or Tanya Shaw at SCPR

Howard Lea, Howard.Lea at razorfish.com, +44(0)20-7082-1073