Give Dad Gifts He Really Wants This Father's Day, Says notonthehighstreet.com

notonthehighstreet.com Begins Selling Range of Father's Day Gifts for 2010

LONDON, June 4, 2010 - With Father's Day fast approaching - it falls on Sunday 20 June -
notonthehighstreet.com is today promoting its extensive range of Father's day
gifts (www.notonthehighstreet.com/gifts/fathers-day-gifts) to family
members looking to get dad something different they can really enjoy.

Following research conducted by Wakefield Research on behalf of Western
Union, nearly half of fathers said they had pretended to like a Father's Day
gift they received.

Of the fathers who responded to the telephone survey, about a third said
that tools were given as the most predictable gift, 20% said they expected a
tie, while another 20% think they'll get aftershave. Books and golf balls
also ranked highly.

According to notonthehighstreet.com, an online marketplace founded in
2006 to bring together hundreds of creative small businesses, some of this
year's most popular alternative gift ideas include cooking and gourmet gifts
such as a hamper for foodie dads, matching father and son t shirt sets for
young dads and barbeque accessories for summertime chef dads. Many gifts can
be personalised.

A spokesperson for notonthehighstreet.com said, "With Father's Day just
two weeks away now is the time for family members to get their thinking caps
on about what to give their dad on the day. Boring and obvious gifts such as
tools, ties and aftershave are out, while gifts personalised to dads' tastes
are most definitely in."

"At notonthehighstreet.com we offer a range of personalised gifts to suit
the personality of almost every kind of dad, with dedicated gift sections for
the style-savvy, aspirational chef, outdoor enthusiast, music lover, sports
lover and jet setter. With a great range of gifts to suit every kind of dad
there's no reason for him to be feigning delight come present time on June
20th."

www.notonthehighstreet.com

Jo Kite - Not On The Highstreet Marketing Manger: jokite at notonthehighstreet.com Tel: +44(0)20-8392-4122