Glamorous French Hotspots Inspire Designers Behind George S/S 2012 Collection

LONDON, August 10, 2011 -

Block colours and nautical fashion set to be key components for all summer wardrobes

The designers of George at Asda have taken to the promenades of stylish St Tropez and the chic streets of Nice to track the latest trends in womens clothing and gather inspiration for their 2012 spring / summer collections.

Known for their sophistication and glamour, the residents of the French towns did not disappoint, with bright colours and colour blocking remaining prevalent. Orange teamed with purple continues to be a favourite with the fashionable French, creating a striking effect that has been incorporated into the wardrobes of several celebrities such as Cheryl Cole, Rhianna and Kim Kardashian throughout the summer.

Women are clearly taking inspiration from the spectacular setting of the French Riviera, as the nautical trend shows no sign of dissipating and will undoubtedly remain prominent in 2012.  Other colours set to give instant fashion kudos are white, cobalt blue, coral and aqua greens.

The perfect day-to-beach attire comes in the form of the knitted maxi kaftan. Constructed from contrasting formal fabric whilst creating a casual shape, the kaftan is set to become a stylish must-have that can be worn comfortably in a variety of day settings.

Amanda Wilkinson, a designer for George at Asda, said:  “The South of France is renowned for its style credentials and is the ideal holiday destination for the chic and glamorous.  Residents and holiday makers are guaranteed to make a big effort with their summer wardrobes, making it the perfect place to spot the latest formal shapes, colours and prints.”

If you’re looking to brighten up your summer wardrobe take a look at our latest collections at George.com.

About George’s 100 day quality satisfaction guarantee:
If for any reason you are not completely satisfied with your George clothing purchase, simply return it within 100 days with your proof of purchase for an exchange or refund. The guarantee excludes all accessories (not made from cloth), footwear, jewellery and George bedding. The normal 28 day return policy applies to these exclusions with the exception of bedding which cannot be returned unless faulty or misdescribed, due to hygiene reasons. This does not affect your statutory rights.

George is one of the leading fashion supermarket retailers in the UK, and now retails in over 380 Asda supercentres, 25 Asda Living stores and has an equally successful online business with over ½ million customers online per week. George sells more clothing than any other supermarket clothing retailer and almost half of the British population aged 12-80 has purchased something from George in the last year.  George is number one for volume for kids wear in the UK.

ASDA PR Team
Telephone: +44(0)20-3003-6555
email: asda@freud.com

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