Glastonbury Revellers Urged ‘Don’t Take Loo Roll’ - Pick up Free Roll at Festival

GLASTONBURY, England, June 15, 2011 -

REVELLERS getting ready to pack their rucksacks for Glastonbury
are being urged NOT to take their own LOO ROLL - as they will be
handed out free at the festival.

Although toilet rolls are on hand at the 700 portable loos at the
legendary festival, many of the 190,000 music fans turn up with at
least one roll - just in case their cubicle doesn’t have any paper
left.

But this year, in a bid to increase the festival’s eco-credentials,
organisers Michael Eavis has teamed-up with toilet tissue makers
Nouvelle to provide revellers with free rolls.

As part of the plans for the ‘Greenest Glastonbury ever’ - the
festival is aiming to recycle at least 60 per cent of the waste it
produces, compared to last year’s 49 per cent.

As well as the free loo rolls - which are made with 100 per cent
recycled papers - the festival is rewarding people who arrive on
bikes by giving them a special camping area and discount vouchers
at the food stalls.

A solar powered cow shed with 1,000 panels will provide enough
electricity to meet the demand of 40 households - and will help
power the huge stage sets of Beyonce, U2 and Coldplay.

A massive recycling barn will also allow revellers to recycle dump
all of their recyclable materials - including bottles, cans and
packaging - and an army of 80 volunteers will separate it to be
recycled.

Nouvelle is providing more than 100,000 loo rolls and has promised
that there will be ‘enough for everyone’ - meaning festival-goers
don’t have to turn up with extra rolls stashed in their
rucksacks.

Michael Eavis said today (Tue): “We’re encouraging people to be as
green as possible at this year’s festival.

“We have put many new measures in to help us achieve this, not
least by inviting Nouvelle on board as recycling partner to the
festival, to give away free Nouvelle Soft recycled loo roll to
festival goers.

“Nouvelle is providing one hundred thousand free loo rolls and our
message is very simple - there will be more than enough for
everyone, and more importantly, it will be the right kind of loo
roll.”

Glastonbury regular Dave Jarman, 36, said: “For the past 10 years
I’ve always taken at least two loo rolls with me just in case, but
this year I can leave them at home and maybe pack another few pairs
of socks instead of loo roll.”

The festival takes place over four nights from June 23 until June
26 - so runs in tandem with Recycle Week 2011.

For more information or images please contact Tom Craik at Finn
Communications on +44(0)113-394-4333 or
tom.craik@finncomms.com

.