Global Pop Phenomenon and Actress Selena Gomez to Host the "2011 MTV EMA"

LONDON and NEW YORK, September 26, 2011 -

THE 18TH ANNUAL AWARDS SHOW AIRS LIVE FROM BELFAST
SUNDAY, 6th NOVEMBER AT 9PM GMT

MTV today announced it has recruited the multi-talented Selena Gomez to host the “2011 MTV EMA”. With her infectious charm, striking style and upbeat energy, actress and platinum recording artist Gomez is guaranteed to help make the 18th annual MTV EMA a must-watch event. The show will broadcast live on MTV on Sunday, November 6th at 9PM GMT from Belfast’s Odyssey Arena. The “2011 MTV EMA” is sponsored by Dell, Replay, Hyundai and Swatch.

     (Logo: www.newscom.com/cgi-bin/prnh/20110919/481126 ) 

For the first time ever, MTV will have its EMA host fully integrated into the show across multiple screens, as Gomez will be the lynchpin across all platforms for MTV’s global celebration of the year’s best in music. As host of the main show, she’ll be overseeing all the onstage antics, performances, winners and unforgettable moments of the evening.  On the digital front, Gomez will be juggling several duties to engage with EMA fans all over the world throughout the show - from checking in with the Twitterverse to sharing behind-the-scenes gossip to offering her unique commentary on mtvema.com.

“I’m so excited to be the host of the ‘2011 MTV EMA’ - it’s a dream come true!” said Gomez. “This is such a huge event that always recognizes the biggest stars in music from across the globe, so it’s a real honor to be MC at this year’s show.”

Viewers can vote for their favourite EMA artists by visiting www.mtvema.com. As previously announced, Lady Gaga leads the pack of EMA nominees with six nods, with Katy Perry and Bruno Mars following closely behind with four nominations. Adele, Justin Bieber and Thirty Seconds To Mars are each up for three awards. Other EMA nominees include Foo Fighters, Snoop Dogg, My Chemical Romance, Jennifer Lopez, LMFAO, Jessie J, Beyoncé, Coldplay, Eminem, Arcade Fire, Red Hot Chili Peppers, Far East Movement, Kanye West, Linkin Park, Wiz Khalifa and Kings of Leon.

About Selena Gomez

In 2011, Selena Gomez released her third album “When The Sun Comes Down”, and in 2010, she got the world on its feet with “A Year Without Rain.” A follow-up to her debut album “Kiss & Tell,” Selena’s gold-certified Hollywood Records debut CD, “A Year Without Rain” shows Gomez and her band, The Scene, in a whole new light, this one pulsating, multicolored and ready for the mirrored ball. She has landed three Billboard Club Play #1’s. A Dallas native, Gomez started acting at age 7. She landed her first film role in the 2003 sci-fi action adventure film “Spy Kids 3-D: Game Over.” She made her mark as an actress playing girl wizard Alex Russo in the Disney Channel’s “Wizards of Waverly Place,” which first premiered in 2007 and won a 2009 Emmy Award for Outstanding Children’s Program. Gomez then made an indelible impression with her starring roles in 2010 comedy “Ramona and Beezus” and this year’s “Monte Carlo“. Gomez has branched out into fashion with her clothing line, Dream Out Loud, and she is a proud UNICEF ambassador.

About the MTV EMA

The “2011 MTV EMA” will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of more than 60 channels reaching more than 640 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s nearly 200 digital media properties around the world. Richard Godfrey and Bruce Gillmer are Executive Producers for the “2011 MTV EMA.”  

The “2010 MTV EMA”, held in Madrid, was the event’s most watched telecast ever with a total of 22.2 million viewers tuning in to MTV and VIVA channels around the world.  The 17^th annual show saw a +61% increase year over year with the coveted P12-34 demographic and grabbed a +72% increase in live streams of the show online to more than 4.5 million.

For all MTV EMA news and announcements, check out EMA on Facebook and follow us @ EMA Twitter.  For MTV EMA press materials, please visit press.mtvema.com.

About MTV:

MTV is the world’s premier youth entertainment brand.  With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.  MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.  Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms.  For more information about the 2011 MTV EMA, please visit press.mtvema.com.

For further information, please contact:
Kate Laverge                            
MTV / Viacom International Media Networks (London)    
+44-207-284-6144                        
kate.laverge@mtvne.com                    

Bernadette Simpao
MTV / VIMN (New York)
+1-917-734-4966
bernadette.simpao@mtvstaff.com

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