GTA and Louvre Hotels Sign Global Distribution Deal

LONDON and PARIS - GTA by Travelport, a global travel wholesaler and Louvre Hotels, hotel operator with more than 830 hotels in nine countries across Europe, today announced that they have signed a distribution agreement to distribute more than 30,000 Louvre Hotel rooms in GTA’s inventory.

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The distribution agreement ensures that GTA’s thousands of tour operator and travel agency customers will now have access to some of the most price competitive hotel brands throughout the European marketplace, including Kyriad and Campanile.

The addition of this content to GTA’s already diverse range of hotels and destination services provides GTA customers with access to an expanded inventory in attractive European markets. Offering midscale hospitality options throughout Europe, Louvre Hotels’ brands meet the needs of all travelers looking for award-winning service in some of Europe’s most popular travel destinations.

“The addition of Louvre Hotels’ brands to our global inventory further demonstrates GTA’s commitment to providing the richest inventory in the industry to our clients,” stated Kurt Ekert, GTA Chief Operating Officer. “This broadened relationship with Louvre Hotels expands search capabilities for our customers ensuring the highest level of satisfaction for travelers throughout Europe.”

“GTA’s advanced distribution system provides its customers with a seamless and value-added opportunity to effectively promote Louvre Hotels’ brands in their network,” commented Pierre-Frederic Roulot, President and CEO, Louvre Hotels. “Through our relationship with GTA, our content will reach customers in a unique and dynamic manner; heightening Louvre Hotels’ exposure both online and offline. GTA has proven to be a pioneer in offering its customers the broadest inventory in the travel sector through their multi-channel distribution and is the ideal partner for Louvre Hotels’ properties.”

About GTA

GTA (Gullivers Travel Associates) is a world leader in the provision of ground travel products and services. GTA uses industry-leading online technology to market and distribute global travel content, including more than 30,000 hotels & 3,000 apartments with instant confirmation, in over 130 countries. Other travel services include sightseeing tours and attractions, private transfers, group travel and rail passes. GTA also provides online destination information, including 300 extensive city and country travel guides, weather reports, currency conversion and travel health advice. GTA, www.gta-travel.com, is a Travelport business. Travelport is one of the largest and most geographically diverse travel companies, dedicated to creating the exceptional travel experiences the world demands.

More information about GTA is available at www.gta-travel.com/.

About The Louvre Hotel Group

Louvre Hotels is the budget hotel division of the Societe du Louvre, recently acquired by the American company, Starwood Capital Group.

Louvre Hotels, an unavoidable player in the sector, has more than 830 establishments and 53,000 rooms, making it the second largest hotel group in Europe.

The Group’s three major brands, Campanile, Premiere Classe and Kyriad, ensure its number two position on the European podium, and first place in France in the two star market with Campanile and Kyriad.

The Louvre Hotels’ Campanile chain is the second largest commercial catering network in France.

Being well-placed with complementary ranges of hotels in the two most dynamic sectors of the French market, Louvre Hotels now aims to expand its network internationally and to strengthen the image of its brands while at the same time changing to suit new customer expectations.

For more information, please contact: Chris Gardiner, Travelport / GTA Phone: +44-1753-288042 chris.gardiner@travelport.com US Media Contact: Athanasia Sfikas Phone: +1-212-885-0415 Athanasia.Sfikas@hillandknowlton.com

Source: GTA

Chris Gardiner, Travelport / GTA, +44-1753-288042, chris.gardiner at travelport.com; or Athanasia Sfikas, US Media Contact, +1-212-885-0415, Athanasia.Sfikas at hillandknowlton.com / https://www.newscom.com/cgi-bin/prnh/20061023/NYM260LOGO