Hani J. Obeid Joins Utopia, Inc.

Obeid brings deep understanding of data management solutions

MUNDELEIN, Illinois, March 1, 2010 - Utopia, Inc. a global leader in enterprise data lifecycle management
(EDLM) solutions, announced today the appointment of Hani J. Obeid as their
managing director for Southeast Europe and Middle East (SEEME). Obeid has a
rich background in general management, sales, strategic management
consulting, technology, and e-commerce globally.

Obeid began his career as a senior management consultant for
PricewaterhouseCoopers, moving on to be a senior solutions program manager
for a global B2B e-commerce company and then a principal consultant for a
global management consulting firm. Obeid has a deep understanding of the EDLM
business from working on projects requiring data mapping, business process
improvements, data governance, "as-is" scenarios, and implementation of best
practices.

"We are very pleased to welcome Hani to our management team and look
forward to his solid leadership," said Arvind J. Singh, president & CEO of
Utopia. "Hani has a proven track record as a strategic leader with
exceptional first-hand knowledge of the data business. Our customers today
want reliable information from their applications in order to drive better
business results and reduced expenses." Singh added, "the SEEME region is a
very strategic market for us and we know Hani will be working closely with
our customers and partners to drive further growth in the region."

"I am excited to join a world class global team who is passionate about
helping customers optimize their existing technology investments through
improved decision making," said Obeid. "Utopia solves an age-old problem
around data quality and offers perhaps one of the most robust and
comprehensive solutions I have ever seen. The uniqueness comes from combining
people, process, and technology with a "lifecycle" management approach to
data. Utopia has an impressive list of customers in the region and an
unmatched reputation for delivering quality work on time and on budget."

ABOUT UTOPIA, INC.

Utopia, Inc. is a global services and consulting firm focused exclusively
on enterprise data. Utopia's solutions help customers migrate and transform
data for ERP Go-Lives, BI/BW projects, M&A, and other strategic initiatives.
The company's offerings include data assessments, data strategy, data
migration, data quality, and data governance services.

Copyright (c) 2010 Utopia Inc., Mundelein, Illinois, USA. All Rights
Reserved. Other brand and product names are trademarks of their respective
companies.

JoDee Hale, Global Marketing Manager of Utopia, Inc., +1-847-388-3600, jhale at utopiainc.com