HBA Global Announces Finalists for the 2011 International Package Design Awards (IPDA) in Beauty

NEW YORK, May 19, 2011 - HBA Global Expo (www.hbaexpo.com), the leading product development
event for the beauty and personal care industry, has announced the finalists
of its Annual International Package Design Awards (IPDA). From among these
finalists the Category Winners will be announced at the HBA Global Expo &
Conference taking place June 28-30, 2011 at the Jacob K. Javits Convention
Center in New York.

As the only design award to celebrate the year's most innovative
packaging in all of beauty's product categories, the HBA IPDA received more
than 200 entries from major brands, niche players and indie companies. Two
new categories were added this year to reflect growing areas for packaging
innovation: Sampling/Travel Size and Tools/At-Home Devices.

The Committee of 100, made up of packaging executives, designers,
suppliers and media, selected the following finalists in 11 categories:

    COSMETIC MASS
    -- Organic Wear 100% Natural Origin Jumbo Lash Mascara by Physicians
       Formula; submitted by Physicians Formula
    -- Revlon Age Defying with DNA Advantage Cream Makeup by Revlon;
       submitted by Revlon Consumer Products Corp.
    -- Revlon Custom Eyes by Revlon; submitted by Topline Products Co.
    -- Super Stay 24 Color by Maybelline New York; submitted by HLP Klearfold

    COSMETICS PRESTIGE
    -- Black Magic by Ultraflesh; submitted by ALISON BROD Public Relations
    -- Peony Blossoms Lip Pots by Estee Lauder; submitted by The Estee Lauder
       Companies, Inc.
    -- Royalty Lipsticks by ybf beauty LLC; submitted by ybf beauty LLC
    -- Stila Color Wheel Palette by Stila; submitted by Stila

    FRAGRANCE MASS
    -- 1200 degrees by L'BEL; submitted by Belcorp
    -- BUD Budapest by The Scent of Departure; submitted by The Scent of
       Departure
    -- Flight by Michael Jordan by Five Star Fragrance; submitted by Five
       Star Fragrance
    -- Thinking of You by Mary Kay Inc; submitted by Axilone USA

    FRAGRANCE PRESTIGE
    -- Bang by Marc Jacobs; submitted by Qualipac America
    -- Bleu de Chanel by CHANEL; submitted by CHANEL
    -- Coach Poppy by Coach; submitted by The Estee Lauder Companies, Inc.
    -- Happ & Stahns Rosa Alba by Anthropologie; submitted by InterParfums
       Inc.

    GREEN PACKAGING
    -- Artisan Botanical Perfume by Pacific Perfumes Ltd; submitted by
       Pacific Perfumes Ltd
    -- Aveda Grounding Ritual Candle by AVEDA; submitted by The Estee Lauder
       Companies, Inc.
    -- geoGiRL Cosmetics by Pacific World Corporation; submitted by Pacific
       World Corporation
    -- Mother Earth Essentials Hotel Amenity Line by Mother Earth Essentials;
       submitted by Mother Earth Essentials

    PERSONAL CARE MASS
    -- AXE Shower Gel by Unilever; submitted by Edelman
    -- Camay by Procter & Gamble; submitted by LPK
    -- Essence of Beauty Body Care Line by CVS/pharmacy; submitted by
       TricorBraun
    -- L'Oreal Paris Root Rescue 10 Minute Root Coloring Kit by L'Oreal
       Paris; submitted by Alison Brod Public Relations
    -- Softsoap Pampered Hands / Foaming Liquid Hand Soap by
       Colgate-Palmolive Company; submitted by Colgate-Palmolive Company

    PERSONAL CARE PRESTIGE
    -- 21 Drops Aromatherapy Blends by 21 Drops; submitted by 21 Drops
    -- Biomega by Aquage; submitted by Aquage
    -- Ojon Volume Advance: Volumizing Brush on Mousse by Ojon; submitted by
       The Estee Lauder Companies, Inc.
    -- Victoria's Secret Bombshell Body Mist by Victoria's Secret; submitted
       by VPI

    SAMPLING/TRAVEL SIZE PACKAGING
    -- Apothia Amenity by Apothia; submitted by Hunter Amenities
       International Ltd
    -- Nexxis THERAPPE Shampoo, HUMECTRESS Conditioner & NEW HUMECTRESS Deep
       Conditioner Sample Pack by Nexxis; submitted by Encompass Elements
    -- Obagi Travel Size by Obagi Medical Products; submitted by Bay Cities
    -- sen7 fragrance atomizer by Max Time GmbH; submitted by Max Time GmbH

    SKIN CARE MASS
    -- Nutrasphere Product line by Sonya Dakar; submitted by PKG Group
    -- L'Oreal Paris Youth Code Eye Cream by L'Oreal Paris; submitted by
       Alison Brod Public Relations
    -- tn [teen's nature] by Yuhan-Kimberly; submitted by Kimberly-Clark
    -- Toleriane Ultra by La Roche-Posay; submitted by Creative Media
       Marketing

    SKIN CARE PRESTIGE
    -- bareMinerals Pure Transformation Night Treatment by Bare Escentuals;
       submitted by
    -- Bare Escentuals
    -- b.right! Radiant Skincare by Benefit Cosmetics; submitted by Maesa
    -- NARUKO Taiwan Magnolia Skincare Range by Naruko; submitted by Naruko
    -- SK-II Skin Signature and Cellumination by SK-II (P&G Prestige);
       submitted by NiCE Ltd.

    TOOLS/AT HOME DEVICES PACKAGING
    -- Brush with Genius Set by Bare Escentuals; submitted by Anisa
       International, Inc.
    -- GLO Brilliant Personal Teeth Whitening Device by GLO Science, LLC;
       submitted by BOLD PR
    -- MAGY-C by SHARON-LEE; submitted by SHARON-LEE HOLDINGS PL
    -- Real Techniques by Paris Presents Incorporated; submitted by Paris
       Presents Incorporated

The HBA IPDA Category Winners and Grand Award will be showcased and
announced on Tuesday, June 28th in the HBA IPDA Showcase (Booth 721) during
HBA Global at the Javits Center. Beauty Packaging
(www.beautypackaging.com) and HAPPI (www.happi.com) magazines
are the media sponsors of the HBA IPDA Awards. To view photos of the 2011
IPDA Finalists go to: www.hbaexpo.com/ipda_2011finalists

About HBA Global Expo & Conference

HBA Global Expo & Conference (www.hbaexpo.com) is the leading
product development for the entire beauty community including skin care,
cosmetics, fragrance, personal care and well-being industries. For three days
the top brand manufacturers from mass to prestige, as well as independent and
niche beauty companies will gather to learn about industry trends and
discover new products from the world's leading suppliers. The HBA educational
conference is renowned for providing an unparalleled look at both the
marketing and technical drivers in the health and beauty space and provides
proven strategies for business growth. Co-located with HBA will be Spa &
Resort/Medical Aesthetics Expo showcasing unique skin care lines and
treatments. More information on HBA Global Expo & Conference, taking place
June 28-30, 2011 at the Javits Center in NY and to connect on Facebook
(www.facebook.com/pages/HBA-Global-Expo-and-Conference/309356259815),
LinkedIn
(www.linkedin.com/groups?about=&gid=1856844&trk=anet_ug_grppro) and
Twitter (twitter.com/hba_events) go to www.hbaexpo.com.

Annie Scully, +1-845-368-0608, ascully at hbaexpo.com