Health on the Agenda at Food ingredients Asia-China Trade Show

SHANGHAI, February 25, 2011 - The annual meeting of the Chinese food industry is approaching; Fi
Asia-China, Hi Ni China will be held on 21-23 June, heavily focusing on the
growing health market in China, and offering thousands of buyers and sellers
a place to meet, network and discuss business developments in the country and
beyond.

The Chinese market for food ingredients is still developing and China
continues to enjoy a global reputation for being a low cost supplier. The
appetite for health and natural products is fast growing in China; in 2010,
the country has suppressed the US as the world's largest market for health
products. In the first half of the year, import and export of health products
in China recorded $1.6 billion, an increase of 24%.

In order to serve the country's growing demand for health products and
offer overseas manufacturers new opportunities for growth in the Chinese
market, 'Nutraceutical Products China' (NPC) was launched in 2011. NPC will
run alongside Fi Asia-China Hi Ni China 2011 and is dedicated to finished
health foods and supplements. This is a unique platform for the nutraceutical
market and will bring together new technology and knowledge.

Together with CPhI China, the region's largest show for the
pharmaceutical industry, the show provides a complete insight into the
functional, nutraceuticals and the pharmaceutical industries. The shows
together are expected to bring over 42,000 food professionals to Shanghai,
offering the industry the opportunity to network, meet new business partners
and be updated on the latest developments in the industry.

A line of seminars, conferences and innovation programmes during the show
will highlight pressing issues, and will facilitate exchange of ideas and
best practices. The International Union of Food Science and Technology
(IUFoST) will hold a conference during the show, bringing the best minds in
academia and industry to China, to share their experiences and strategies for
success.

For more information, please visit
www.ingredientsnetwork.com/China

    Show details
    Fi Asia-China Hi Ni China 2011
    21 - 23 June 2011
    Shanghai New International Expo Centre
    Shanghai, China

About the organiser

United Business Media is headquartered in London, UK. The office in the
Netherlands is the organiser of the world-leading Health ingredients, Food
ingredients, CPhI, ICSE and Informex series of food and pharmaceutical
ingredients trade shows. The Dutch office also publishes International Food
Ingredients Magazine.

Since 1986, the Food ingredients portfolio of UBM has been connecting
global buyers and sellers of food, beverage and natural ingredients. What
started as a small conference in Utrecht, The Netherlands, is now a
wide-ranging multichannel solutions provider that brings together tens of
thousands of buyers and sellers every year. For more information, visit
www.ingredientsnetwork.com

UBM - International Media, Ms. Rotem Zur Klapwijk, +31-(0)20-40-99-560, Fax, +31-(0)20-36-32-616, Rotem.ZurKlapwijk at ubm.com; UBM China, Ms. Flora Ni, +86-2164371178, Fax, +86-2164370982, flora.ni at UBMSinoexpo.com