Salamander Cookshop Celebrates Launch of New Website With a Week of Free Delivery

WIMBORNE, England, February 24, 2011 - Leading kitchenware retailer, Salamander Cookshop, announces the launch
of its newly designed website today, and to mark the occasion is offering all
new and returning customers a week of free delivery on all orders commencing
on March 1st.

The new site has been streamlined to improve the customer journey and
provide a simpler and easier experience after customer feedback and results
from the site analytics revealed shoppers were more likely to search by brand
than category.

New features include: a bespoke, alphabetised mega menu, and an improved
'what's new?' feature, so finding favourite brands such as Rösle utensils
(www.salamandercookshop.com/index.php?main_page=index&manufacturers_id=13)
or Fissler cookware (
www.salamandercookshop.com/index.php?main_page=index&manufacturers_id=2)
has never been easier. The new site also sees the introduction of infinite
scroll technology - allowing extra pages of product results to load at the
users ease without requiring them to click through dozens of pages.

(Due to the length of these URLs, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

As well as the usability features, the new site also places a greater
emphasis on social media - allowing customers to share or bookmark products
and interact with Salamander Cookshop on Facebook and Twitter.

After assessing the way customers interacted with the previous site, the
products they were commonly looking for and how easy it was to find them, the
new site was designed to be more task orientated so that customers could
complete these desired objectives quickly.

The week of free delivery will start on 1st March through to the 7th of
March. Terms and conditions of the offer can be found on the website.

Diana Griffiths of Salamander Cookshop said, 'We are pleased to launch
the new site, it is a result of customer feedback and statistical evaluation
of how the website is used by our customers and we hope our customers enjoy
the new experience.'

Salamander Cookshop is now bigger and better than ever, but do not take
our word for it, the best way to find out how Salamander can transform your
kitchen and shopping experience is to visit the site now:
www.salamandercookshop.com/blog/2011/02/new-website-launch

Follow @SalamanderCook (twitter.com/salamandercook) on Twitter
for offers and updates.

Background information:

Salamander Cookshop prides itself on sourcing and supplying a
wide range of innovative, practical and colourful cookware, bakeware, knives,
mills and other kitchen utensils and accessories. One of Britain's best
cookshops, Salamander selects only the highest quality products from around
the world.

For online press enquiries contact Aimee tel: +44(0)1202-237135 or email:
aimee@salamandercookshop.com

For online press enquiries contact Aimee tel: +44(0)1202-237135 or email:
aimee at salamandercookshop.com