hotfrog Offers Top Tips for Christmas Online Sales Success

LONDON, October 18, 2010 - hotfrog, the world's largest online business directory, provides
suggested top tips for online retailers competing to attract maximum
Christmas sales. As businesses gear up for the busiest shopping season of the
year they can take advantage of a few simple steps to make it easier for
potential customers to find them online:

    1. Add Christmas and seasonally relevant product and service information
    to your online properties, including your website, your business' social
    media pages and business directory services like hotfrog, which allows
    unlimited addition of products and services for free. This simple step is
    often overlooked but can be incredibly valuable in making your site
    appear in searches for seasonal gifts and services.

    2. Make your online updates before the end of October to allow sufficient
    time for search engines to index and rank the new content. Updating your
    information well in advance of the holiday season will help ensure your
    products and services are more easily found throughout the busy shopping
    season.

    3. Modify or add seasonal keywords to your content and listings, focusing
    on specific products and services you are marketing during the holidays
    - the more precisely you can define these, the better chance that online
    search users looking for something specific or unique will find you.

    4. Take advantage of the current 60-day free trial of hotfrog AdVantage
    to create online ads to specifically target Christmas shoppers with your
    seasonal products and services. hotfrog AdVantage delivers a targeted
    professional ad for your business and an enhanced, advertising-free
    company page to help you boost your sales.

"Traditionally, businesses might launch their offline Christmas marketing
activity after Halloween and fireworks night but online activity needs to
begin sooner to increase the chance of strong search engine positions during
a very competitive and cluttered time of year," said Phil Robinson, hotfrog's
strategy director. "In today's economy, small businesses are looking for
every competitive advantage they can get and often overlook some simple,
free, yet powerful things that they can do to stand out from the crowd."

Today, there are four million UK small businesses on hotfrog, with
hundreds of thousands of them actively building a deep business profile to
bring in previously unseen sales leads.. With more than five million searches
and 2.6 million users per month, hotfrog.co.uk is a simple, effective
marketing tool for business success.

About hotfrog

Founded in 2005, hotfrog is the largest global online business directory
for small businesses, operating in 36 countries with more than 61 million
listings. Owned by Reed Business Information, hotfrog offers intelligent
marketing tools helping small businesses easily turn listings into new
business leads. Year to date there have been more than more than 21 million
visits to hotfrog in UK, helping people find the SMB they need. For more
information about hotfrog please visit www.hotfrog.co.uk/

    For more information:

    Rhiannon Clifford
    Weber Shandwick
    +44-207-067-0702
    rhiannon.clifford@webershandwick.com

For more information: Rhiannon Clifford, Weber Shandwick, +44-207-067-0702, rhiannon.clifford at webershandwick.com