House of Fraser Announces New Lipsy Collection by Pixie Lott

LONDON, October 29, 2010 - House of Fraser, the premium department store, has announced the launch
of the new collection of Lipsy dresses designed by Pixie Lott. Following the
success of her debut fashion range for Lipsy earlier this year, British pop
princess and style icon Pixie Lott has once again teamed up with the high
street fashion label for a show-stopping Autumn/Winter dresses collection.

Currently available at houseoffraser.co.uk, the collection comprises two
distinct looks - Pixie Party and Pixie Rocks - inspired by the singer's own
rock chick girly style and her favourite style icons past and present.

Pixie Party is the ultimate party girl wardrobe with 50s inspired prom
dresses, sleek and sophisticated evening dresses with lace detail, satin
bows, layering and plunging backs. Delicate cream, nude and dusky pink
coloured dresses (
www.houseoffraser.co.uk/women%27s+designer+dresses/301,default,sc.html
) are contrasted by more dramatic graphic print dresses and classic black
styles - there is something to match every woman's party style.

Pixie Rocks is all about edgy, rock-inspired style. This capsule
collection has been designed for Lipsy (
www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Search-Show?prefn1=brand&prefv1=Lipsy&fromBrand=Lipsy)
and is available online at houseoffraser.co.uk.

It has everything from studded leather biker jackets to statement full
length black jumpsuits and leather tassel skirts. Flashes of leather and stud
detailing feature across many styles and collection highlights include an
uber-glamorous Dalmatian print fur coat.

Commenting on the new Lipsy range Pixie said: "I'm having such great fun
turning my style ideas into an actual fashion range so am really excited to
be launching my second collection with Lipsy. This time I've taken
inspiration from some of my favourite style icons like Bridget Bardot and
Eddy Sedgwick and what I love to wear out with my friends."

Jeremy Stakol, CEO of Lipsy, said: "Pixie has a natural flair for design
and style and this works incredibly well combined with Lipsy's signature
look. The spring/summer collection was an instant success with our customers
who couldn't get enough of Pixie's festival and party wear. It's been a
pleasure to work with such a talent and we've no doubt the Autumn/Winter
collection will be another huge talking point in the fashion world this
season."

Customers looking for glamorous party dresses (
www.houseoffraser.co.uk/Evening+and+Party+Dresses/0356,default
,sc.html?sz=20) or the latest fashion will find the perfect piece from Pixie
Lott's Autumn/Winter collection designed exclusively for Lipsy. They can shop
online at House of Fraser to purchase Lipsy dresses (
www.houseoffraser.co.uk/women%27s+designer+dresses/301,default,sc.html?prefn1=brand&prefv1=Lipsy&sz=20&fix&spcl)
and other items from the collection.

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About House of Fraser:

House of Fraser is a department store group with 61 enviable locations
across the UK and Ireland and a fully transactional website. As one of the
best known names on the high street, House of Fraser has presented customers
with an unrivalled nationwide department store for more than 160 years. The
company was acquired by the Highland consortium in November 2006 marking the
beginning an exciting new chapter in its history. The group has annual sales
in excess of GBP1.25bn and employs 6,500 House of Fraser staff and 10,000
concession staff through 5 million sq ft of selling space.
HouseofFraser.co.uk launched in 2007 and currently boasts over 650 brands and
125,000 individual products.

    House of Fraser media contact:

    Amy Jayne Rountree
    Social Media and Online PR manager
    House of Fraser
    27 Baker Street
    London
    W1U 8AH
    +44(0)207-003-4096

    www.houseoffraser.co.uk

House of Fraser media contact: Amy Jayne Rountree, Social Media and Online PR manager, House of Fraser, 27 Baker Street, London, W1U 8AH, +44(0)207-003-4096