House of Fraser Introduces Jean Paul Gaultier Fragrances for Men and Women Online

LONDON, July 28, 2010 - House of Fraser has introduced the Jean Paul Gaultier collection to its
online store. Since its launch in 1995, Jean Paul Gaultier men's fragrance
continues to be a bestseller. 'Le Male' by Jean Paul Gaultier is an
extraordinary fragrance that reveals the desires of a free-spirited man who
is both virile and sensitive.

Jean Paul Gaultier's 'Le Male' eau de toilette is currently
available online at houseoffraser.co.uk. 'Fougere', an essential accord of
traditional men's perfumery reinterpreted by Jean Paul Gaultier
(www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/MTemplCont-Show?cid=EQUITY_BEAUTY_JPG_HOME),
skillfully blends freshness and sensuality revolving around lavender,
adorned with shivers of excitement and voluptuousness. Mint is also
introduced, followed by a trail of amber with hints of vanilla. The
fragrance is stored in the famous Jean Paul Gaultier bottle. The bottle is
in the form of a sculptural torso and features the famous sailor's shirt.

Customers can also shop for the Jean Paul Gaultier 'Classique'
(www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/MTemplCont-Show?cid=EQUITY_BEAUTY_JPG_CLASSIQUE&extSH=JPG_CLASSIQUE&extS=1&q=JPGCLASSIQUE)
online at House of Fraser. The fragrances
(www.houseoffraser.co.uk/Fragrances+Perfumes/101,default,sc.html),
created for women are the perfect embodiment of femininity. 'Classique'
celebrates seduction with extreme sensuality. Its haute couture, bold and
dramatic corset hides a tender soul that willingly gives itself over only to
shyly retreat. Never entirely the same, the 'Classique' woman signs each and
every one of her roles with her unique lingering trail. Prompting strange
feelings, simply enchanting or making men fall under her charm - her perfume
is her means of seduction, the ultimate temptation… and no one can resist
her.

In the 'Classique' fragrance, rose takes center stage in a
composition that combines talent, precision and poetry, like all Jean Paul
Gaultier creations. Physical and sensual, tender and voluptuous, the
exceptional rose is like a baroque jewel. It arouses to the point of
indecency, reinventing a theme that has been interpreted a thousand times,
without ever falling into the trap of conformity or predictability. Body to
body and skin on skin come to life in a vivacious corset bottle; its unique
lingering trail of carnal charm remains a mystery.

The Jean Paul Gaultier 'Le Male'
(www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/MTemplCont-Show?cid=EQUITY_BEAUTY_JPG_LEMALE&extSH=JPG_LEMALE&extS=1&q=JPGLEMALE)
eau de toilette, 'Classique' eau de toilette and eau de parfum is available
to buy at houseoffraser.co.uk.

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paste these hyperlinks into your Internet browser's URL address field. Remove
the space if one exists.)

About House of Fraser

House of Fraser is a department store group with 61 enviable locations
across the UK and Ireland and a fully transactional website. As one of the
best known names on the high street, House of Fraser has presented customers
with an unrivalled nationwide department store for more than 160 years. The
company was acquired by the Highland consortium in November 2006 marking the
beginning an exciting new chapter in its history. The group has annual sales
in excess of GBP1.25bn and employs 6,500 House of Fraser staff and 10,000
concession staff through 5 million sq ft of selling space.

    House of Fraser media contact:

    Rea Shahroudi
    Online Acquisitions Manager
    House of Fraser
    27 Baker Street
    London
    W1U 8AH
    +44(0)20-7003-4102
    www.houseoffraser.co.uk

House of Fraser media contact: Rea Shahroudi, Online Acquisitions Manager, House of Fraser, 27 Baker Street, London, W1U 8AH, +44(0)20-7003-4102