House of Fraser Introduces Mummy & Little Me Online

LONDON, July 21, 2010 - House of Fraser, the leading premium department store, has introduced
Mummy & Little Me to its online store.

Elegant and glamorous maternity wear has become a passion for Mummy &
Little Me. Its collection of maternity clothes, lingerie and evening wear not
only oozes femininity, style and elegance but is also extremely comfortable
for mothers-to-be.

Mummy & Little Me (www.houseoffraser.co.uk/on/demandware.store/Sit
es-hof-Site/default/Search-ShowBrand?brand=Mummy%20and%20Little%20Me&fromBran
d=Mummy%20and%20Little%20Me) stocks various brands that predominantly focus on
clothing for pregnant and post natal women. Established in 2006, Mummy &
Little Me opened a boutique in Lincoln, followed by two other boutiques
within the UK and it is now offering its products on houseoffraser.co.uk.

Shoppers can purchase a variety of products online at houseoffraser.co.uk
, ranging from stylish maternity wear (www.houseoffraser.co.uk/Women%2
7s+Designer+Clothing/03,default,sc.html?q=maternity) suitable for any
occasion to nursing bras and accessories such as 'Dreamgenii' sleep pillows
and baby changing bags. Mummy & Little Me also offers a beautiful collection
of baby clothes and other accessories that would be perfect as gifts.

There are over 35 brands that are currently offered by Mummy & Little Me.
Customers can expect to find the following brands and many more when they
browse through the Mummy & Little Me collection online at
houseoffraser.co.uk:

Noppies (www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Sit
e/default/Search-Show?prefn1=brand&prefv1=Noppies&fromBrand=Noppies), a Dutch
company specialising in maternity wear for taller women, is a fashion brand
that places emphasis on comfort and style for women who are still in the
working environment and for those who like to stay on trend whilst out and
about during the weekends.

Valja maternity wear is another brand associated with Mummy & Little Me.
The Valja maternity wear within the Mummy & Little Me range offers a great
collection of graphic prints and colourful clothing to brighten up the
wardrobe.

Mummy & Little Me also offers great maternity swimwear and nightwear from
the stylish brand Amoralia.

Mummy & Little Me has sourced products from around the world from various
brands to offer customers the best in maternity wear.

About House of Fraser

House of Fraser is a department store group with 61 enviable locations
across the UK and Ireland and a fully transactional website. As one of the
best known names on the high street, House of Fraser has presented customers
with an unrivalled nationwide department store for more than 160 years. The
company was acquired by the Highland consortium in November 2006 marking the
beginning an exciting new chapter in its history. The group has annual sales
in excess of GBP1.25bn and employs 6,500 House of Fraser staff and 10,000
concession staff through 5 million sq ft of selling space, you can find other
maternity clothing (www.houseoffraser.co.uk/Women%27s+Designer+Clothin
g/03,default,sc.html?q=maternity) including brands such as bravado
(www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Se
arch-Show?prefn1=brand&prefv1=Bravado&fromBrand=Bravado) online.

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paste these hyperlinks into your Internet browser's URL address field. Remove
the space if one exists.)

    House of Fraser media contact:
    Rea Shahroudi
    Online Acquisitions Manager
    House of Fraser
    27 Baker Street
    London
    W1U 8AH
    +44(0)20-7003-4102
    www.houseoffraser.co.uk

House of Fraser media contact: Rea Shahroudi, Online Acquisitions Manager,
House of Fraser, 27 Baker Street, London, W1U 8AH, +44(0)20-7003-4102