House of Fraser Launches Barbour Online

LONDON, February 17, 2011 - House of Fraser, the UK's premium department store, has launched Barbour
online at houseoffraser.co.uk.

The brand's Spring menswear collection is available online now alongside
brands such as Ted Baker (www.houseoffraser.co.uk/Menswear/02,default,sc.html?fromBrand=Ted%20Baker&prefn1=brand&prefv1=Ted%20Baker&fix&spcl)
and Ralph Lauren (www.houseoffraser.co.uk/Menswear/02,default,sc.html?fromBrand=Ted%20Baker&prefn1=brand&prefv1=Ted%20Baker&fix&spcl).

Sales of wax and quilted jackets, made famous by heritage country label
Barbour (
www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Search-Show?prefn1=brand&prefv1=Barbour&fromBrand=Barbour)
, have been steadily on the rise since last season and House of Fraser
shoppers have been searching for Barbour's signature outerwear.
The brand's Spring menswear collection is available online now.

The Country Gent look - inspired by dog walkers, shooting parties and old
fashioned country gentry - has made a major comeback in the men's casual wear
market. House of Fraser saw a high demand for wax and quilted jackets on its
website.

Following in the very practical footsteps of Hunter Wellingtons, classic
Barbour jackets appeal to today's shoppers so much because they are tried and
tested, excellent quality and will last a lifetime.

A true heritage brand, Barbour is over 100 years old and a 4th generation
family business. Its clothing is designed with people who love the country
firmly in mind and offers the pieces perfect for country pursuits. The brand
still holds true to its original core values of heritage, attention to
detail, durability and fit-for-purpose clothing.

Barbour is most famous for its waxed cotton jackets, which have been in
demand since the company launched and were put to the test in the early days
by sailors, fishermen and dock and shipyard workers.

As well as waxed and quilted jackets, cords, tweeds and flat caps are
also enjoying a fashion resurgence. But, as with the Barbour jacket, it's all
about choosing one or two key pieces from the Country Gent uniform and mixing
them with contemporary items such as men's jeans (
www.houseoffraser.co.uk/men's+designer+jeans/200,default,sc.html).

About House of Fraser

House of Fraser is a department store group with 61 enviable locations
across the UK and Ireland and a fully transactional website. As one of the
best known names on the high street, House of Fraser has presented customers
with an unrivalled nationwide department store for more than 160 years. The
company was acquired by the Highland consortium in November 2006 marking the
beginning an exciting new chapter in its history. The group has annual sales
in excess of GBP1.25bn and employs 6,500 House of Fraser staff and 10,000
concession staff through 5 million sq ft of selling space.
HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and
125,000 individual products.

    House of Fraser media contact:
    Amy Jayne Rountree
    Social Media and Online PR manager
    House of Fraser
    27 Baker Street
    London
    W1U 8AH
    +44(0)207-003-4096
    www.houseoffraser.co.uk

House of Fraser media contact: Amy Jayne Rountree, Social Media and Online PR manager, House of Fraser, 27 Baker Street, London, W1U 8AH, +44(0)207-003-4096