Turkcell Leverages Microsoft Tag Technology in New Mobile Marketing Solution

By Microsoft Corp., PRNE
Wednesday, February 16, 2011

Turkcell's MobilKod offers value-added services for marketers that want to connect consumers to brand experiences in the online world.

REDMOND, Washington, February 17, 2011 - Turkish mobile operator Turkcell and Microsoft Tag today announced a new
mobile marketing service called MobilKod, built by Turkcell and leveraging
Microsoft Tag's mobile tagging technology. With this launch, Turkcell becomes
the first mobile operator to extend the value of Microsoft Tag to provide an
innovative campaign management service for marketers and advertisers.
MobilKod provides a mobile marketing platform for brands and advertisers to
reach millions of mobile subscribers in Turkey and beyond.

(Logo: photos.prnewswire.com/prnh/20000822/MSFTLOGO)

The MobilKod service (www.mobilkod.com.tr) offers a free service
that allows marketers to create Tags. These 2-D bar codes can be placed on
objects and in printed materials, and, when scanned with the free mobile
application (available at gettag.mobi/tr), they unlock an interactive
mobile experience provided by the brand or advertiser, such as a video, photo
slideshow or mobile website. With MobilKod, marketers can create and measure
the effectiveness of campaigns that use Tags to create holistic brand
experiences by connecting their products and materials in the physical world
to information and interactive content in the digital world.

"As an established innovator in mobile marketing, our mission is to
integrate mobile channels into the marketing mix for 360-degree marketing, as
well as create additional revenues and expand mobile marketing through
interactive experiences and advertising applications," said Sureyya Ciliv,
CEO of Turkcell. "In order to do that, we aim to transform mobile media into
a highly responsive, measurable and interactive channel. Enterprises can use
this channel to reach existing and potential customers while measuring the
rate of return from their investments via detailed reports and analyses."

Turkcell is investing in innovative services and products, such as
location-based services, augmented reality solutions, display advertising,
conceptual branded ad packages, mobile TV advertising, and video advertising
for companies and brands. MobilKod is a new service to expand this product
portfolio and provides the critical ability for brands to create and measure
interactive campaigns that connect their products and services to convenient,
on-the-go experiences for consumers.

The MobilKod Tag Reader (www.mobilkod.com.tr) is available in
Turkey and is available for free on all supported devices, including Android,
iPhone, BlackBerry, J2ME, Symbian and Windows Mobile devices by visiting

"We're excited to have Turkcell as our first mobile operator partner to
extend the Microsoft Tag platform and offer additional value to brands and
marketing partners," said Brian Fleisher, senior director, product management
and business development for Microsoft Tag at Microsoft Corp. "Microsoft Tag
offers a flexible mobile marketing solution, and, combined with the
innovation and reach Turkcell provides, marketers have a powerful new channel
for reaching their customers when and where they're most interested."

More information about MobilKod can be found at

About Turkcell

Turkcell is the leading communications and technology company in Turkey
with 33.9 million postpaid and prepaid customers and a market share of
approximately 55% as of September 30, 2010 (Source: Our estimations,
operator's and the Telecommunication Authority's announcements). Turkcell
provides high quality data and voice services to approximately 80% of the
Turkish population through its 3G technology supported network and to 99.07%
of the Turkish population through its 2G technology supported network.
Turkcell reported TRY2.3 billion ($1.5 billion) net revenue for the period
ended September 30, 2010 and its total assets reached TRY14.5 billion ($10.0
) as of September 30, 2010. Turkcell has become one of the first
operators among the global operators to have implemented HSDPA+ and to reach
to 42.2 Mbps speed with HSPA multi carrier solution. Turkcell is a leading
regional player and has interests in international mobile operations in
Azerbaijan, Belarus, Georgia, Kazakhstan, Moldova, Northern Cyprus and
Ukraine which, together with its Turkish operations, had approximately 60.4
million subscribers as of September 30, 2010. Turkcell has been listed on the
NYSE and the ISE since July 2000 and is the only NYSE listed company in
Turkey and is among the top 15% of companies listed on NYSE by its size as of
October 2010. 51.00% of Turkcell's share capital is held by Turkcell Holding,
0.05% by Cukurova Holding, 13.07% by Sonera Holding, 1.18% by M.V. Group and
0.01% by others while the remaining 34.69% is free float. Read more at

About Microsoft

Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.

Kathryn McEwan of Edelman, U.S., +1-206-268-2281, kathryn.mcewan at edelman.com, for Microsoft; or Burak Mergen of Bersay, Turkey, +90-(212)-337-51-86, burak.mergen at bersay.com.tr, for Microsoft; or Nihat Narin, Investor and International Media Relations for Turkcell, +90-212-313-1244, nihat.narin at turkcell.com.tr; NOTE TO EDITORS: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at www.microsoft.com/news/contactpr.mspx.

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