Canadian 'Bowel Cancer International' Member Celebrates Cancer Awareness With its International Public Service Announcement Contest

TORONTO, February 16, 2011 - The Colorectal Cancer Association of Canada (CCAC) invites aspiring
advertising creators and filmmakers to use their talents to raise global
colorectal cancer awareness by participating in the Second Annual
International Public Service Announcement (PSA) Contest.

In addition to cash prizes of up to $4,500 CAD, the contest offers the
opportunity to catch the eyes and ears of the contest's judging panel, which
includes Canadian industry representatives from the National Film Board of
Canada, Cinémathèque québécoise and Ogilvy Montreal, the prestigious
communications agency behind the CCAC's edgy getyourbuttseen.ca campaign.

DEADLINE: Entrants may submit their PSAs until 23:59 EST on March 31st,
the final day of Canada's National Colorectal Cancer Awareness Month.

CONTEST THEME: "Colorectal cancer is Preventable, Treatable and
Beatable!"

CONTEST GUIDELINES: Video, audio or print entries may be targeted to
asymptomatic men and women of any age. Creativity and humour are thoroughly
encouraged. Since it is vital that each submission has an accurate message,
entrants are encouraged to use the CCAC's vast online resources
(www.colorectal-cancer.ca) to educate themselves about colorectal
cancer. Entries will be judged on their technical merits, their creativity
and the message produced. Entries must be submitted at www.ccacpsa.com
, where last year's winning entries can be viewed for inspiration and where
the public can vote on their favourite submissions.

Top-voted projects in each category will be judged by the CCAC's
prestigious industry panel. Final winning selections will receive prizes of
$1,500 CAD each.

Contest rules and guidelines may be viewed at www.ccacpsa.com.

About colorectal cancer

Colorectal cancer, cancer of the colon or rectum, is the second-leading
cause of cancer death in Canada. Though highly preventable and curable when
detected early, an estimated 22,500 Canadians will be diagnosed with
colorectal cancer this year, and approximately 9,100 are expected to succumb
to it. An almost equal number of men and women are affected by colorectal
cancer.

About the CCAC

The Colorectal Cancer Association of Canada is the country's leading
non-profit organization dedicated to improving patient outcomes by increasing
awareness and education of colorectal cancer, supporting patients and
advocating for provincial screening programs as well as timely and equal
access to effective treatments.

The CCAC is a proud member of Bowel Cancer International, an alliance
leading the global fight against colorectal cancer by encouraging
collaboration to improve patient outcomes in the United Kingdom, Australia,
New Zealand and Canada.

For further information:

For further information about colorectal cancer or to schedule an
interview please contact:

Kait Wallace, Communications and Outreach, CCAC:
kaitw@colorectal-cancer.ca, +1-877-50-COLON (26566) ext. 235

For further information about colorectal cancer or to schedule an interview please contact: Kait Wallace, Communications and Outreach, CCAC: kaitw at colorectal-cancer.ca, +1-877-50-COLON (26566) ext. 235