HYPE Anticipates Marked Increase in Use of Professional Idea Management Software in 2011

BONN, Germany, January 20, 2011 - HYPE, the world's leading provider of idea and innovation management
solutions, announces a successful conclusion to 2010 with 46 percent customer
growth. The Bonn software manufacturer anticipates similar growth in 2011, as
well as a trend towards consolidation of idea management in corporate
divisions, such as product development and employee suggestion systems, in
which ideas have previously been separately developed and implemented.

"Our field of activity is developing in a very dynamic way. More and more
companies around the globe want to establish strategic idea management," says
Frank Henningsen, Co-Founder and Managing Director of HYPE. "For it is here
that the vast potential for sales growth and savings lies, by simply using
existing resources more efficiently: employee ideas will no longer be lost,
products will be developed faster, employee satisfaction will increase."

For further information and press release in full length visit
www.hypeinnovation.com/about-us/news

About Hype

HYPE Softwaretechnik GmbH is the world's leading idea and innovation
management solution provider. With more than 130 installations, HYPE supports
global enterprises and medium-sized companies across all industries in their
efforts to capture, manage and process ideas for innovation and
organizational excellence on an enterprise-wide basis. HYPE has deployed
major installations in Europe, the Middle East and in the USA for leading
enterprises, such as BASF, Bosch, General Electric, Nokia-Siemens, Procter &
Gamble, Roche, Siemens, Lockheed Martin and General Mills. The company is
headquartered in Bonn, Germany with a subsidiary in Denver, USA. For more
information visit www.hypeinnovation.com.

    Media contact:

    Marietta Dräger
    Frische Fische Agentur für PR
    Tel.: +49-30-629-011-73
    E-Mail: marietta.draeger@frische-fische.com

    Company contact:

    Sebastian Pfingsten
    HYPE Softwaretechnik GmbH
    Tel.: +49-228-2276-123
    E-Mail: sebastian.pfingsten@hype.de

Media contact: Marietta Dräger, Frische Fische Agentur für PR, Tel.: +49-30-629-011-73, E-Mail: marietta.draeger at frische-fische.com ; Company contact: Sebastian Pfingsten, HYPE Softwaretechnik GmbH, Tel.: +49-228-2276-123, E-Mail: sebastian.pfingsten at hype.de