HYPE Secures Significant Growth Financing for Further International Expansion

BONN, Germany and ZURICH, December 20, 2010 - HYPE, leading provider of idea and innovation management solutions, today
announced that it has closed a multi-million Euro growth financing round led
by funds advised by ViewPoint Capital Partners. The investment will be used
to further expand the company's leading position by strengthening sales and
marketing efforts worldwide.

HYPE offers companies across all industries HypeIMT, an end-to-end
software solution designed to fully leverage the benefits of an optimized
idea and innovation management process. HypeIMT delivers the solution
required to capture, manage and process ideas for innovation and
organizational excellence on an enterprise-wide basis. Since the product
launch in 2001, the company has rapidly expanded its international market
presence.

"HYPE has a unique position as a clear market leader in a fast-growing
market niche. With a solution that addresses all challenges faced in an
innovation process and the unprecedented ability to easily adapt to
customers' needs, HYPE has a strong competitive advantage," says Urs
Ehrismann, Managing Partner of ViewPoint. "The company has already
demonstrated an impressive track record with an annual growth rate of 40%
over the last seven years and a broad base of international blue chip
customers."

"We feel that ViewPoint with its market insight and know-how as an
experienced growth investor and software specialist is the perfect match for
us," says Dr. Enno Scholz, CEO and Co-Founder of HYPE. "In the past months,
companies of all sizes and in all geographical locations have expressed
strong interest in our innovation management solution. With additional
capital, we will quickly expand to serve our rapidly-growing customer and
prospect base, while further extending our solution excellence and
leadership, also in the SaaS environment."

For further information and contact details visit
www.hypeinnovation.com/about-us/news or

    Marietta Draeger
    Agentur Frische Fische
    Tel.: +49-30-629-011-73
    E-Mail: marietta.draeger@frische-fische.com

Marietta Draeger, Agentur Frische Fische, Tel.: +49-30-629-011-73, E-Mail: marietta.draeger at frische-fische.com