IFE Services Distributing the PSP(R) (PlayStation(R)Portable) System to the World's Airlines

By Ife Services, PRNE
Tuesday, May 25, 2010

KNUTSFORD, England, May 26, 2010 - IFE Services, a leading travel entertainment provider, today announced
that it is working with Sony Computer Entertainment America (SCEA) to
distribute the PSP(R) (PlayStation(R)Portable) system to airlines.

Through this collaboration, IFE Services can work with airlines to add
one of the world's best-selling and most popular handheld entertainment
systems to their in-flight entertainment. With on-board access to a PSP
system and its broad gaming and entertainment offering, passengers can watch
movies and television programmes and play the latest PSP games.

Custom airline branding can be incorporated on the PSP system, which is
fully certified for use in-flight. The peripherals were specifically selected
for use by airline passengers enabling the PSP system to be comfortably held
or positioned on a seatback tray. The PSP system has a high-resolution,
widescreen TFT display and a sleek, lightweight design. To provide an
enhanced experience to passengers, the PSP systems will be equipped with an
extended battery life offering from 5.5 to 11 hours while playing games. IFE
Services provides comprehensive crew training and full logistical support and
can tailor, load and refresh content to suit airline requirements.

IFE Services has signed supplier agreements with six airlines to date and
advanced negotiations are ongoing with several more.

"We're delighted to be able to bring the PSP system to the airline
industry," said Mark Hogg, CEO of IFE Services. "As a veteran provider of
in-flight entertainment, we know that many airline passengers are interested
in playing full-scale games with impressive graphics, which the PSP delivers.
With up to 11 hours of battery life and full aircraft certification, our view
is that this has been long awaited by the airline industry and the passengers
they fly."

For more information about IFE Services visit: www.ifeservices.com.

About IFE Services

IFE Services is a leading provider of entertainment solutions to the
travel industry. Its focus on quality and innovation is supported by a strong
commitment to customer support and investment in the latest systems and

IFE Services supplies a full range of services to enable its clients to
provide a first class entertainment experience to passengers. They include
audio and video programming, audio and video on demand (AVOD), branded
content, custom publishing, animation, original productions and software

IFE Services works with a broad client-base worldwide that includes major
airlines and cruise ship operators. The company's headquarters are in
Cheshire, UK and it also has regional offices in Madrid, Singapore, Santiago,
Miami and Lake Forest, California.

IFE Services is a privately owned company and part of the Travel
Entertainment Group.

PlayStation and PSP are registered trademarks of Sony Computer
Entertainment Inc. All other trademarks are the property of their respective

    Press contact

    Adrian Lambert
    Head of Marketing
    IFE Services
    Unit B1-B3
    Cranford Drive
    Knutsford Business Park
    WA16 8ZR

    Tel: +44(0)1565-752-793

    Web: www.ifeservices.com

Press contact: Adrian Lambert, Head of Marketing, IFE Services, Unit B1-B3, Cranford Drive, Knutsford Business Park, Knutsford, Cheshire, WA16 8ZR, UK, Tel: +44(0)1565-752-793, Email: adrian.lambert at ifeservices.com

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