IMS Research Launches New Consulting Approach to Identify Better Business Growth Opportunities

AUSTIN, Texas, February 16, 2011 - IMS Research (www.imsresearch.com/) today announced the launch of
its new Strategic Market Assessment (SMA) service, which will form the
cornerstone of the company's continued expansion into strategic consulting.
SMA will provide clients with objective, detailed and clear recommendations
for the best markets to focus on to achieve profitable business growth.

When asked what benefits a Strategic Market Assessment offers over other
strategic consulting approaches, IMS Research President, Ian Weightman, said:
"Each SMA we conduct for a client can draw upon the expertise of over 100 IMS
analysts located around the world, plus over 250 reports and databases
covering virtually every electronics and industrial automation product. We
are uniquely placed to explore all possible opportunities that fit with our
client's core objectives, and to consider multiple criteria in order to make
very specific strategic recommendations. Feedback from clients has been that
most of the engagements they have undertaken with firms that use a more
traditional strategic consulting approach have tended to result in generic
recommendations that lack clarity in how they were arrived at - so crucial in
allowing businesses to judge the value of a recommendation."

The Strategic Market Assessment service is so effective at delivering
actionable recommendations because it relies on a proven methodology
developed from IMS's own consultancy projects. It uses a five stage process,
with detailed feedback being given to the client after each stage to ensure
that the process is transparent and flexible. Each SMA project is managed by
one of IMS Research's experienced Research Directors who coordinates the
analyst teams that work on the project.

IMS Research has already begun offering the SMA service to its key
clients, and the very positive response it is receiving has led it to extend
the offering to all sizes of company that are involved in any electronics or
industrial automation market.

About IMS Research

IMS Research is a leading independent supplier of market research and
consultancy to the global electronics industry. Our team of over 100 analysts
provides syndicated market studies, custom research and consultancy services
to help our clients better understand markets and shape their business
strategies. With proven track record, we work with clients in over 50
countries.

About IMS Research

IMS Research is a leading independent supplier of market research and
consultancy to the global electronics industry. Our team of over 100 analysts
provides syndicated market studies, custom research and consultancy services
to help our clients better understand markets and shape their business
strategies. With proven track record, we work with clients in over 50
countries. www.imsresearch.com

For more information please contact: IMS Research, Bill Morelli, Research Director bill.morelli at imsresearch-usa.com Tel: +1-512-302-1977; Stacy Hackenberg Press Manager stacy.hackenberg at imsresearch-usa.com Tel:
+1-512-302-1977; EMEA Lucy Green T: +44(0)7817-698366, lgreen at greenfieldscommunications.com; US Wes Rogers: T: +1-404-969-6849 wrogers at greenfieldscommunications.com