Casio Continues Official Partnership with Red Bull Racing, Last Season's Formula One Champion

By Casio Computer Co. Ltd., PRNE
Tuesday, February 15, 2011

TOKYO, February 16, 2011 - Casio Computer Co., Ltd., announced on Feb. 16 that it has renewed its
contract with the Red Bull Racing Formula One team to continue serving as a
Red Bull Racing Team Partner for the 2011 season. Last year, Red Bull Racing
won the Formula One World Championship, the pinnacle of auto racing. Along
with supporting the Red Bull Racing team even more fervently than it did last
year, Casio will make the most of this relationship to strengthen the brand
image for its EDIFICE full-metal watches for men, which capture the essence
of motor sports.

    (Photo: )
    (Photo: )

Red Bull Racing has been competing in Formula One Championship races
since 2005. Last season the team captured a double title with the Formula One
Constructors' Championship, and the Formula One Drivers' Championship. In
just six years, the team has steadily worked its way to the top of the

Under the concept of "Speed and Intelligence," the EDIFICE line of analog
metal watches evokes a sense of velocity and motor sports energy with the
movement of the hands and distinctive watch face. With the electronics
technology that Casio has developed over many years, the company has created
a lineup featuring innovative chronographs that measure time in many ways
using multiple moving hands and disk-shaped indicators. The EQS-1100DB, to be
released this year, comes with high expectations as a solar-powered
chronograph that features a 1/1000-second stopwatch while still being an
analog watch with a multi-dimensional feeling and distinctive face design.

Red Bull Racing not only has a youthful image and energy, but also
strives to achieve the fastest speed for its race cars through outstanding
technology development capabilities. It also pursues the strategy of
obtaining victory by leveraging the collective wisdom of the team. Casio
believes that these qualities are a perfect match for the EDIFICE brand
concept, and has been an official partner of Red Bull Racing since 2009. The
company is honored to be able to support the drivers Sebastian Vettel, who is
the current world champion, and Mark Webber, and the rest of the Red Bull
Racing team, for the third consecutive year.

EDIFICE has been designated as the official team watch for the 2011
season, and the Casio logo will appear on racing suits worn by Vettel and
Webber, as well as on the mechanics' uniforms. The logo will also appear on
the nose sections of the team's new RB7 race cars. This will help demonstrate
Casio's support for all 20 scheduled races on the calendar. In addition to
using team images in EDIFICE advertising, Casio plans to work with Red Bull
Racing to release special collaborative watch models. These global marketing
activities are expected to further enhance the EDIFICE brand image and help
to grow sales.

Red Bull Racing's Team Principal, Christian Horner, had this to say about
the recent contract renewal: "We are delighted to continue the partnership
between Red Bull Racing and Casio, and to build an even stronger cooperative
relationship than last year. We pursue a high level of technology
development, innovative ideas, and speed in everything we do. I'm confident
that collaborating with a brand that embodies these concepts will bring
benefits to both Casio and the Red Bull Racing team."

    Ms. Mai Kimura or Ms. Ayuko Murata
    Public Relations Department
    Casio Computer Co., Ltd.
    Tel: +81-3-5334-4830
    Fax: +81-3-5334-4669

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Ms. Mai Kimura or Ms. Ayuko Murata, Public Relations Department, Casio Computer Co., Ltd. Tel: +81-3-5334-4830, Fax: +81-3-5334-4669, e-mail: pr at

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