In a “David Against Goliath” Move, Cult Anti-Ageing Skincare Brand, SKIN.NY(R), Takes on Boots The Chemist for Misleading the Public by Making False Claims About Their No.7 Protect & Perfect Products

LONDON - Cult skincare brand SKIN.NY(R) have issued legal proceedings against beauty giant, Boots the Chemist, for misleading the public. In a recent blaze of publicity, Boots the Chemist claimed that their much-lauded Boots No.7 Protect and Perfect was the first anti-wrinkle cream to be proven to be effective in clinical trials. This is untrue. In fact, SKIN.NY Radical Restructure Complex(R) containing QAL-100(R) was the first complex skin cream with proven clinical trials published in the BJD over 6 years earlier in October 2003.

SKIN.NY(R) also gives faster, broader skincare results. SKIN.NY(R) achieves more in three months than Boots No.7 does in six - SKIN.NY(R) delivers an additional 10% in wrinkle reduction. In fact the “inactive” control cream used in the SKIN.NY(R) study was as effective in 3 months as the Boots Serum was in a year. This also makes SKIN.NY(R) more cost-effective - three month’s supply of SKIN.NY(R) costs GBP99.00 whereas six month’s of Boots No.7 is GBP197.50.

The facts speak for themselves - the trials SKIN.NY 3 month’s double blind clinical trials with product used twice daily. Trial data published in the British Journal of Dermatology (BJD) February 2003. Boots No.7 6 month’s double-blind clinical trials, 6 month’s open trials, product used once daily. Trial data published in The British Journal of Dermatology (BJD) April 2009. What did they test for SKIN.NY fine lines (measured with objective method laser profilometery, and also with photographic assessment, clinical assessment and self evaluation), deep lines, pore size, pigmentation, bags under the eyes, skin colour, telangiectasia (small dilated blood vessels), visible dryness, scaling, elasticity, tactile roughness Boots No.7 fine lines/wrinkles, (only clinical assessment, no objective clinical measurement was used) dyspigmentation, overall clinical grade of photo-ageing, tactile roughness The results SKIN.NY Facial wrinkles at 3 months - P < 0.031 Improvement of 51% in wrinkle depth (measured with laser profilometry) 78% Overall improvement after 3 months. Plus decreased pigmentation < 0.007 Decreased under-eye bags P< 0.09 Decreased pore size P< 0.08 Boots No.7 Facial wrinkles at 6 months - P = 0.013 Facial wrinkles at 12 months - P = 0.026 70% overall improvement after 12 months No visible benefits to pigmentation No note taken of reduction in under-eye bags or decreased pore size.

SKIN.NY(TM) is available at: Harvey Nichols stores nationwide, Urban Retreat Harrods, www.beautique.com & www.skinnycosmetics.com.

For mail-order Tel: +44(0)20-7108-6262

Source: SKIN.NY

To view the SKIN.NY clinical trial data or for further press information,
please contact: Emma Elliott or Nicola Drake-Brockman at Chalk PR, T: +44(0)20-7622-5560 / E: emma at chalkpr.co.uk or nicola at chalkpr.co.uk