54 Million Free-To-Air Analog Mobile TV Users Worldwide In 2009 According to a Free White Paper by In-Stat

By Prne, Gaea News Network
Tuesday, August 18, 2009

SUNNYVALE, California -

Telegent Systems, the company that makes television mobile, and independent market research and consultancy firm In-Stat today announced the availability of a free In-Stat white paper on free-to-air analog mobile TV in which In-Stat predicts a worldwide user base of 54 million consumers in 2009, signaling the arrival of mobile TV in the global mass market. The white paper, “Analog Mobile TV: The World’s Most Widely Available Option for Mobile TV,” predicts 6x growth to 300 million users by 2013 and highlights common global mobile TV usage trends revealed by primary research conducted by Telegent in Brazil, Colombia, Indonesia and Turkey. It can be downloaded for free here: www.instat.com/promos/09/mobiletv.asp

“The adoption of analog mobile TV handsets has been driven by the most powerful force in the mobile industry: consumers,” said Frank Dickson, vice president of research at In-Stat. “Analog mobile TV has two very fundamental and compelling advantages - cost and availability. The infrastructure is already in place, there are no new standards that need to be enacted and the service is free to consumers - a very powerful combination.”

How often is often? — More than half of free-to-air analog mobile TV consumers surveyed reported watching mobile TV at least three times a week, with 20% of respondents in all regions watching daily. In some geographies, 40% or more watched daily. — Approximately two-thirds of respondents reported viewing mobile TV for thirty minutes or more on the days that they watched TV, dispelling the notion that it will ultimately be a vehicle for “TV snacking” when away from home. Familiar content anywhere — While news and sports were popular among mobile TV viewers, most favored a mix of program types. — Popular use cases for watching mobile TV included while in transit, while at home and during breaks at work. In Indonesia, where traffic is notoriously bad, the “in-transit” use case predominated.

Mobile TV has arrived

Global mobile TV adoption is being led by consumers in developing markets with mobile TV typically offered as a free feature in low-cost and mid-tier handsets. This approach provides consumers with mobile access to the same live programming that they view on conventional television sets, delivering a truly converged device experience.

Expands mobile TV availability globally

More than 85% of the world’s population will continue to have access to analog signals for the next several years or longer. In-Stat expects free-to-air analog mobile TV to do well in countries which have not yet formulated plans for digital TV, or if they have, in countries where analog will remain for more than five years. In-Stat also observes that there are large numbers of consumers living in geographies where the average subscriber doesn’t have the resources to pay for subscription-based mobile TV or for the data services that support over-the-top video.

“In-Stat’s research findings help to validate our statement to the marketplace that analog mobile TV is a very compelling content offering to a wireless operator’s subscriber base and to consumers,” said Telegent CEO Weijie Yun. “The success of free-to-air mobile TV is the result of two primary drivers: 1) content - the fact that the content that consumers view is the same broadcast as what they watch on conventional TV and 2) the universal coverage enabling consumers to watch it in almost every corner around the world.”

To download In-Stat’s free white paper, please visit: www.instat.com/promos/09/mobiletv.asp

About Telegent Systems

Telegent Systems is a leading fabless CMOS semiconductor company providing high performance, single-chip solutions enabling free-to-air and subscription mobile TV in mobile handsets, laptops and netbooks, and other portable devices. Telegent’s solutions make television mobile, delivering both analog and digital broadcast reception with unparalleled sensitivity and picture quality in mobile and portable environments, ultra-low power consumption and the highest integration simplifying device design and manufacture. For more information, visit www.telegent.com.

About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions. For more information, please visit www.instat.com.

Source: Telegent Systems USA, Inc.

Diana Jovin, VP Corporate Marketing of Telegent, +1-408-990-7092, djovin at telegent.com; or Frank Dickson, VP Research of In-Stat, +1-480-483-4467, frank.dickson at reedbusiness.com

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